The foundation for any successful SEO strategy is to ensure you’re building from the ground, up. Understanding why there is a need to implement a SEO strategy is essential so to understand the objectives and how performance will be monitored and measured for the benefit of your business. It’s common with many SEO strategies to Read more about How to Analyse Your Website for SEO – Introducing Screaming Frog[…]
I previously blogged about how in digital marketing, the skill-sets you acquire can be easily transferred across the many digital techniques. Take a look at two of my previous blog posts on: 1) Transferring your digital skills to create a link building or affiliate strategy and also 2) Defining a Competitor analysis for your link Read more about 6 Steps to create a SEO Strategy[…]
Keyword Research is an important building block for any successful SEO strategy to understand where and what keywords and phrases you should be targeting to drive traffic to your clients website. As explained in a previous post on creating a 3 step guide to keyword research, below I have listed 10 free tools that can Read more about 10 FREE tools to use when planning your keyword research[…]
The arrival of snow hitting the UK this February provides a print opportunity for online retailers to think creatively and look to optimise their digital marketing campaigns around weather. For search marketing, how could you tap into these severe weather conditions for your SEO strategy? As an example, let’s take a look at how an online clothing Read more about UK Snow – an opportunity for online retail search campaigns[…]
In my previous digital marketing posts, previously we looked at creating an actionable 6 step SEO strategy to support a specific campaign from content creation, keyword research, social media, implementation and measurement. This post looks more specifically into keyword research and creating a 3 step guide to use. There is a library of information that you can find Read more about 3 Step Guide to Keyword Research[…]
A fascinating TED talk called “Six Ways To Save The Internet” by Roger McNamee sheds some light on his views on how a future internet will look. One of the six topics discussed is Roger’s view of the decline in Index search. I’ve put together a few points and key facts from the TED talk and Read more about Index search and the future of the internet[…]
Just picked up this great Infographic courtesy of SEOBook on how Google killed the long tail for search terms – Infographic by SEO Book With the convergence of the Google homepage in now providing real estate to promote Google images, video, local as well as retaining PPC advertising spots, for SEO, it is becoming harder Read more about Google Longtail Infographic[…]
Since 2008, Google decided to allow brand bidding through their adwords platform in the UK and Ireland, the reason for this was to bring it in line with their US operations which has allowed brand bidding since 2004. Essentially, this meant that a brand could no longer hide behind their trademark for brand protection in Read more about Brand Bidding – Keep Calm and Carry On[…]
As the World Wide Web celebrates its 20th year since the first webpage was launched, it seems fitting that a number of initiatives are currently in place to support getting British business online. BT and Yell, both who have had to adapt to a changing market and adapt their respective corporate strategies with the demands of an ever changing online environment, Read more about Online Solutions for Local Business[…]
There are many parallels in digital marketing where the knowledge we acquire and learn can be transferred and applied to other online marketing tools and tactics. Over the past eights years, I have managed affiliate programs for start-up companies operating in different market sectors and have been fortunate enough to have gained experience with a “hands-on” approach Read more about Transfer Your Skills to Create a Link Building or Affiliate Strategy[…]