A mistake many affiliate managers can make is that an affiliate program can run itself, that it can all be outsourced and automated – Don’t fall into this trap! This is not the case, it takes a lot of energy, creativity and hard work to turn your program into a success. Econsultancy provided a good Read more about 20 tips to consider when launching an Affiliate Program[…]

Affiliate marketing has become a key performance channel with UK business alone spending in excess of £1 billion on affiliate and lead generation initiatives. According to the Internet Advertising Bureau (IAB), affiliate marketing has grown 15% year on year when comparing 2012 to 2013. Building your affiliate marketing network is a central component to ensure Read more about 10 Free Tools To Use For Affiliate Recruitment[…]

Affiliate marketing continues to flourish as a key digital marketing tactic supporting a wide range of e-commerce sectors driving new revenue streams, and according to the IAB, the sector is now worth over £4bn. A recent Econsultancy affiliate report  highlighted the growing importance of affiliate marketing with key insights including: *48% of affiliates drive at least £5k Read more about How to manage an affiliate program in house[…]

Mail Online, the world’s most visited newspaper website is embracing affiliate marketing to help convert the 8 mn daily visits into a new revenue stream for the publisher. According to Experian Hitwise, Mail Online leads the way in terms of market share when compared to Guardian, Telegraph and Sun Online. Although a very different target Read more about Mail Online Embraces Affiliate Marketing[…]