Tactics before strategy continues to be a key challenge for organisations and their CMO’s to address for 2018 according to the latest CMO survey: https://cmosurvey.org/results/august-2017/. Elements of the CMO survey suggested an ongoing disconnect between how CMO’s regard their digital channels. The report also suggests there is a growing trend for CMO’s to look for the Read more about Content Marketing Strategy – Building for the Long Game[…]