The growing dis-connect between a brand and its digital strategy is a key reason many organisations are failing to adjust and implement a clearly defined digital strategy. Without the brand being taken on the journey through the digital transformation process, more brands will be finding themselves lost with little sense of purpose and no value proposition. Read more about Is your Brand Connected to your Digital Strategy?[…]

For any digital marketing strategy having a set of objectives and clear strategy is essential for the success of what you are looking to achieve. Econsultancy reported that “attracting a new customer can cost up to five times as much as keeping an existing one”. This post focuses on creating an easy actionable plan around Read more about Digital Marketing Planning – Building a Retention Strategy[…]