The Growing Demand for Digital Marketing Freelancers – Interview with Andrew Isidoro

Posted on January 15, 2016July 17, 2017 by Simon Swan

It’s safe to say we’ve arrived in the digital economy. So too it’s meant an end to the traditional way many of us see our working lives. The standard 9 to 5, Monday to Friday grind is a thing of the past, as well as the thought that you need to scale the corporate ladder Read more about The Growing Demand for Digital Marketing Freelancers – Interview with Andrew Isidoro[…]

Introducing the Customer Mix Framework

Posted on January 4, 2016July 17, 2017 by Simon Swan

Global eCommerce and Multichannel consultancy, Practicology have released a paper putting forward the argument that the classic 7 P’s marketing mix needs a fundamental overhaul and in its place, the Customer Mix, or the 6 W’s, should be welcomed which is a more fit for purpose, customer centric framework. You can download the paper here Read more about Introducing the Customer Mix Framework[…]