I am pleased to introduce Daniel Rowles, author of the book Mobile Marketing and a respected personality within Digital Marketing. As well as being a course director for the CIM, Daniel has helped a number of organisations of all types to use digital marketing effectively, working with all sizes of business from SME’s through to global Read more about Mobile Marketing – Interview with author Daniel Rowles[…]
Measuring how effective an organisation is in engaging and driving reach through digital communications channels is essential in order to understand which channels need to be resourced and invested in so knowing what, why and how to measure is becoming an essential requirement for any digital marketer to ensure you’re gathering the right findings to impact Read more about Web Analytics – Are you measuring and monitoring the right data? Introducing Annielytics[…]
The value of content marketing for digital brands continues to climb in importance and for most savvy digital brands and agency offerings, content marketing is now considered a key pillar within their arsenal in helping to drive KPI’s such as engagement, reach and brand awareness. Content marketing is also helping brands realise they have a Read more about Content Marketing and the rise of Brands as Publishers[…]