Is Your Brand Ready for a One Screen World?

A recent study by Forrester recorded that 60% of consumers’ time spent on digital is happening through mobile devices, a trend also supported by ComScore that detailed the findings of “rapid growth in media consumption through mobile apps” and highlighted in the chart below:                 With media content driving consumption, the purchasing of products Read more about Is Your Brand Ready for a One Screen World?[…]

Planning a Mobile Marketing Strategy – 3 Step Framework

‘The year of the mobile’ has been quoted many times over the past 5 years as organisations tentatively decide if this will be the year to invest in their mobile proposition. A recent study by comScore suggests the dawn of mobile marketing becoming a mainstream channel is finally upon us with a recent report claiming Read more about Planning a Mobile Marketing Strategy – 3 Step Framework[…]