Introducing SEMRush – Know your Competition in the Search Landscape

As the growth in digital marketing acclerates so the number of useful tools available to analysts, marketers and strategists continues to gather pace. Understanding where to focus your time, effort and budgets on the rights tools that will help you deliver the right results is becoming an art in itself, not only to service your Read more about Introducing SEMRush – Know your Competition in the Search Landscape[…]

An introduction to Link Building and how to create a winning strategy – Interview with Paddy Moogan

To continue the theme of interviews around SEO best practise, we’ve discussed how to analyse your site architecture by interviewing Dan Sharp introducing the tool, Screaming Frog, and moved onto applying keyword research for your search strategy with an interview with Nick Eubanks and his excellent online course – how to master keyword research in Read more about An introduction to Link Building and how to create a winning strategy – Interview with Paddy Moogan[…]

Mobile Marketing – Interview with author Daniel Rowles

I am pleased to introduce Daniel Rowles, author of the book Mobile Marketing and a respected personality within Digital Marketing. As well as being a course director for the CIM, Daniel has helped a number of organisations of all types to use digital marketing effectively, working with all sizes of business from SME’s through to global Read more about Mobile Marketing – Interview with author Daniel Rowles[…]

Web Analytics – Are you measuring and monitoring the right data? Introducing Annielytics

Measuring how effective an organisation is in engaging and driving reach through digital communications channels is essential in order to understand which channels need to be resourced and invested in so knowing what, why and how to measure is becoming an essential requirement for any digital marketer to ensure you’re gathering the right findings to impact Read more about Web Analytics – Are you measuring and monitoring the right data? Introducing Annielytics[…]

Content Marketing and the rise of Brands as Publishers

The value of content marketing for digital brands continues to climb in importance and for most savvy digital brands and agency offerings, content marketing is now considered a key pillar within their arsenal in helping to drive KPI’s such as engagement, reach and brand awareness. Content marketing is also helping brands realise they have a Read more about Content Marketing and the rise of Brands as Publishers[…]

How to Master Keyword Research in 7 Days – Interview with Nick Eubanks

To ensure the success of any digital plan requires putting the right building blocks in place to guarantee you’re developing your strategy from the ground up. In a recent blog article I discussed the importance of ensuring your website has a sound information archictecture and introduced you to the tool Screaming Frog. Another key building block Read more about How to Master Keyword Research in 7 Days – Interview with Nick Eubanks[…]

How to Launch a Digital Marketing Consultancy – Introducing Profoundry

Many of us dream the dream of launching our own digital consultancy, building your own brand and creating your own unique selling point within the world of digital marketing. The growing demand for digital skill-sets has arguably assisted the trend in more and more people launching their own ventures. According to a recent survey in the Read more about How to Launch a Digital Marketing Consultancy – Introducing Profoundry[…]

How to Analyse Your Website for SEO – Introducing Screaming Frog

The foundation for any successful SEO strategy is to ensure you’re building from the ground, up. Understanding why there is a need to implement a SEO strategy is essential so to understand the objectives and how performance will be monitored and measured for the benefit of your business. It’s common with many SEO strategies to Read more about How to Analyse Your Website for SEO – Introducing Screaming Frog[…]

Digital Marketing Interview – Matt Barby

I’m really pleased to introduce Matt Barby to readers of my blog. For anyone looking for inspiration in how to launch a successful digital marketing career, Matt provides a true example of what it takes. Not only carving out reputation to match his digital skills, (Matt was recently voted in the top SEO’s list of Read more about Digital Marketing Interview – Matt Barby[…]

Interview with Chris Bishop, Founder of 7thingsmedia

I recently caught up Chris Bishop, founder of 7thingsmedia – an award winning global digital media agency based in London, New York and Singapore who in their 6 year history have shaken up the digital marketing industry and cemented their proposition as one of the leading digital marketing industries on both sides of the Atlantic. Read more about Interview with Chris Bishop, Founder of 7thingsmedia[…]