Improve your Digital Marketing Analytics Training with Loves Data

Working in digital marketing requires you to make sure you’re developing your personal skill sets no matter what part of the marketing mix you are working on. Over the past few years I’ve explored some fantastic online learning that I’ve used to help shape my own career and development. Perhaps the most important foundation for Read more about Improve your Digital Marketing Analytics Training with Loves Data[…]

The role of Content Marketing in Building a Global Brand

How do you go about marketing to everyone? Well that’s one of the challenges career site Monster has to tackle. I caught up with Margaret Magnarelli, managing editor and senior director of marketing at Monster, to uncover some fascinating insights into how a global brand retains its position of being truly relevant to its broad Read more about The role of Content Marketing in Building a Global Brand[…]

Interview with Jay Baer – How Brands Can Stay Relevant In a Digital First Culture

Many brands are struggling to adapt to a digital first culture and more seriously, struggling to remain relevant. It’s clear that brands moving from the industrial revolution to the connected economy need to be doing a lot more than creating a digital marketing dept in their organisational chart. Rather, they need to be adjusting and Read more about Interview with Jay Baer – How Brands Can Stay Relevant In a Digital First Culture[…]

The Growing Demand for Digital Marketing Freelancers – Interview with Andrew Isidoro

It’s safe to say we’ve arrived in the digital economy. So too it’s meant an end to the traditional way many of us see our working lives. The standard 9 to 5, Monday to Friday grind is a thing of the past, as well as the thought that you need to scale the corporate ladder Read more about The Growing Demand for Digital Marketing Freelancers – Interview with Andrew Isidoro[…]

Digital Marketing In the Age of Disruption – Interview with David Sayce

One thing remains consistent for the role of the digital marketer, whether client side, agency or as a consultant – disruption.  The need to embrace change, continuous learning and help mentor and coach colleagues and businesses to digital best practise are the skills needed to help develop your career. There are a number of factors Read more about Digital Marketing In the Age of Disruption – Interview with David Sayce[…]

What does the Future hold for Email Marketing? – Interview with Tim Watson

  Email marketing – a digital tactic that remains an important channel in any organisations digital marketing mix has come under some negative “flak” with many digital “strategists” claiming that email marketing is dead. Certainly Email marketing has has to re-define it’s purpose and the more savvy digital companies have embraced this channel to help position Read more about What does the Future hold for Email Marketing? – Interview with Tim Watson[…]

Teaching Digital Marketing in Higher Education – Interview with Annmarie Hanlon

Name me one industry that has not been disrupted by technology and the rise of the Digital Economy? Industries such as book and music publishing have seen monumental changes in their respective business models as well as the skills required by employees to stand a chance of being hired, most noticeably the demand for digital Read more about Teaching Digital Marketing in Higher Education – Interview with Annmarie Hanlon[…]

Interview with Brian Clifton – Successful Analytics

Brian Clifton (PhD) is a well known and respected industry voice who has specialised his career in web analytics which has seen him work for Google as their head of analytics.During this interview Brian provides some insights on his latest book, Successful Analytics and the key sections of the book such as how to get buy-in from Read more about Interview with Brian Clifton – Successful Analytics[…]

Interview with URLProfiler – How to Audit Your Digital Channels

Defining your digital strategy should always start with understanding in granular detail the current performance of your digital channels. And to do this requires expertise in collating and capturing the various datapoints that impact your brand and how it positions itself in the market place. Whilst there are a number of different tools to help Read more about Interview with URLProfiler – How to Audit Your Digital Channels[…]

Digital Brands – Focus on Building Authority & Delighting Your Audience

Really pleased to introduce you to Danny Denhard, a digital marketing consultant who has been in the industry for 13 years and offers consultancy for global brands to start-ups as well as challenger brands. This interview discusses Danny’s views on how digital marketers should consider what are the key elements in maximising the return from Read more about Digital Brands – Focus on Building Authority & Delighting Your Audience[…]

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