Digital Marketing Guide: Creating Your Tactics

Using PR Smith’s SOSTAC® Planning Model, stage 4 of your digital marketing planning framework is focused on the tactics you plan to introduce in order to meet the objectives set in stage 2. Tactics cover the specific tools of the digital mix that you plan to use to realise the objectives of your digital marketing Read more about Digital Marketing Guide: Creating Your Tactics[…]

A Digital Marketing Guide: Setting Strategy

3.0 Strategy Using PR Smith’s SOSTAC® Planning Model  (created in the 1990’s by writer and speaker PR Smith), stage 3 of your digital marketing planning framework is focusing on the strategy. Strategy means how do you plan to get there in terms of fulfilling  the objectives set. The strategy section should also identify which segments of the Read more about A Digital Marketing Guide: Setting Strategy[…]

A Digital Marketing Guide: Planning Objectives

2.0 Objectives Using PR Smith’s SOSTAC® Planning Model, stage 2 of your digital marketing planning framework is focusing on the Objective of your strategy. Stage 1 looked at the situation analysis which provided an overview for your organisation, specifically: who you are, what you do and how you interact and trade online by addressing internal and Read more about A Digital Marketing Guide: Planning Objectives[…]

Digital Marketing Strategy

Digital strategy – How to create an uncontested market place

A number of well recognised brands have disappeared over the last few years such as Blockbuster, Woolworths, Compaq, Republic and Jessops – all recognised brands who at one stage were market leaders. So what’s the common thread of these well-established traditional retailers not managing to re-invent themselves as a digital brand? “Dont find customers for Read more about Digital strategy – How to create an uncontested market place[…]

A Digital Marketing Guide: Setting your Situation Analysis

1.0 Situation Analysis Using PR Smith’s SOSTAC® Planning Model, stage 1 of implementing this digital marketing planning framework is setting out the situation analysis. The situation should provide an overview of your organisation – who you are, what you do and how you interact and trade online by addressing internal and external factors impacting the Read more about A Digital Marketing Guide: Setting your Situation Analysis[…]

A Digital Marketing Planning Guide

A preferred and popular digital marketing framework is the PR Smith’s SOSTAC® Planning Model, voted 3rd most popular marketing model by the CIM. Previously I have written blog posts on creating a framework geared for your retention strategy or acquisition strategy but SOSTAC® is a framework to help define your over-arching digital activity. Created in Read more about A Digital Marketing Planning Guide[…]

UK Government launch new Initiative to support Britain’s High Street

Good to see the Government’s innovation agency, the Technology Strategy Board launch a new  project by announcing an £8 million initiative designed to “re-invigorate UK high streets” . The premise of the competition is to explore new ideas and concepts to help revitalise Britain’s high streets by embracing new technologies to assist with driving footfall back Read more about UK Government launch new Initiative to support Britain’s High Street[…]

Digital Marketing Strategy – Building a set of Acquisition techniques

Having  a digital marketing strategy for your organisation is essential to ensure it’s assisting to deliver on specific objectives. The rise in the number of different digital channels available to target your customer base continues to grow and without a sound framework in place to manage, monitor and measure organisation performance, not having a digital communications Read more about Digital Marketing Strategy – Building a set of Acquisition techniques[…]

Thoughts on The Econsultancy Modern Marketing Manifesto

Econsultancy, a digital marketing research and publishing consultancy released the The Modern Marketing Manifesto – a declaration to assist in re-aligning the marketing function of an organisation, merging the more classical traditional marketing skills with the rise in digital approaches within 12 components. The 12 components are there to assist small/large organisations in what is defined as Read more about Thoughts on The Econsultancy Modern Marketing Manifesto[…]

How to create a digital marketing communications framework

Having a successful digital marketing strategy framework to follow is essential to ensure the success of your planned communications and more importantly ensuring your team & business provides you the buy-in to support your vision. It also offers a system that is easy to understand in its positioning  as well as assigning specific metrics to Read more about How to create a digital marketing communications framework[…]