How to create “Lock-in” for your digital brand strategy

Does your digital brand strategy really stand out from the competition? Have you really considered your brand proposition and does it provide something compelling to your audience? With the rapid acceleration in new technologies and channels to interact with generic and niche audiences, brands are having to adapt quickly in order to stay relevant and Read more about How to create “Lock-in” for your digital brand strategy[…]

Digital Marketing Strategy

Digital Marketing Strategy – Building a set of retention techniques

For any digital marketing strategy or digital communications plan, having a set of objectives and clear strategy behind your plan is essential for the success of what you are looking to achieve. This post focuses on creating an actionable plan around retention, which by definition is maintaining or preserving your existing customer base loyal to your Read more about Digital Marketing Strategy – Building a set of retention techniques[…]

Inbound Marketing Success requires Digital Channel Integration

As referenced in the book, Inbound Marketing & SEO, Inbound Marketing is defined as an organisation gaining the privilege  to deliver anticipated, personal and timely content to people who actually want to receive the content. It’s a concept the polar opposite of customers being blasted email shots, their email addresses being sold off to 3rd parties without permission, money Read more about Inbound Marketing Success requires Digital Channel Integration[…]

Survival skills for the Connection Economy

The connection economy, the economy we are now living in has levelled the competitive playing field and into an economy that creates disruption, removes barriers to entry and puts the customer at the centre of the conversation and indeed the organisation. For the individual, the connection economy is about empowering us to create our own Read more about Survival skills for the Connection Economy[…]

Digital Brand Differentiation – 3 frameworks to follow

Differentiating should be considered a key element to your brand strategy and help to provide an opportunity and vision to define a niche within your market sector, helping to gain the attention of your existing customers and extend your proposition to encourage new markets and audiences. Framework Models of Brand Differentiation From creating your organisational Read more about Digital Brand Differentiation – 3 frameworks to follow[…]

Brands – 7 Reasons to create a Digital Knowledge Centre

An organisation’s history  is a valuable asset to help story-tell and bring to life  their personality. Indeed this can be used to their  advantage. In a digital landscape where everyone and anyone is wanting to earn the attention of everyone and anyone, traditional organisations shouldn’t panic! To provide something that’s truly unique, remarkable and authentic, Read more about Brands – 7 Reasons to create a Digital Knowledge Centre[…]

Digital Transformation in Business – 5 Reasons to Create a Skunkwork

Integrating your digital marketing team is an essential requirement for organisations wanting ro re-invent their proposition to a changing digital world, being led by disruptive digital technology and new ways to reach new audiences and new channels. As organisations start to embark on the journey of digital transformation, they may find their organisational structures more Read more about Digital Transformation in Business – 5 Reasons to Create a Skunkwork[…]

Digital Transformation – Survival skills for the traditional brand

The digital landscape for the majority of sectors has witnessed a meteoric rise in the number brands. These brands come in all sizes and shapes – On one side you have the traditional brands making the steady transition to the world of digital and on the other, the start-up brand, out there to cause disruption Read more about Digital Transformation – Survival skills for the traditional brand[…]

Digital Branding – How to create an Online Value Proposition (OVP)

Creating an Online Value Proposition (OVP) provides the opportunity for your brand to define a differential advantage over your competitor’s products, services and indeed their brand positioning within a digital market place. It also offers an opportunity to build on something that’s unique and remarkable within your sector and at the same time help create Read more about Digital Branding – How to create an Online Value Proposition (OVP)[…]

A Digital Marketing Guide: Monitor & Measure

Using PR Smith’s SOSTAC® Planning Model, stage 5 of your digital marketing planning framework is focused on how to bring  your plan to life, to make actionable measures. The action section covers what needs to be achieved for each of the tactics listed in the previous section of the SOSTAC® plan to realise the objectives of your Read more about A Digital Marketing Guide: Monitor & Measure[…]