Global eCommerce and Multichannel consultancy, Practicology have released a paper putting forward the argument that the classic 7 P’s marketing mix needs a fundamental overhaul and in its place, the Customer Mix, or the 6 W’s, should be welcomed which is a more fit for purpose, customer centric framework. You can download the paper here Read more about Introducing the Customer Mix Framework[…]
Is the customer at the centre of your strategy? That’s the current discussion as to how organisations are shifting their digital strategies to appeal to the demands and requirements of their audience. But to really embrace the voice of the customer, organisations need to reach out and build relationships with their end user. That’s why Read more about The Importance of User and Customer Experience in a Digital Marketing Strategy[…]
Searchmetrics, technology provider for enterprise SEO and content marketing analysis, has carved out a global business which answers the key questions asked by SEO professionals and digital marketers. Following on from their 2014 Search Ranking Factors report, Searchmetrics have released their 2015 ranking factors, highlighting the key considerations to impact a brands search and content Read more about Building a Knowledge Centre – Insights from the 2015 Searchmetrics Report[…]
The digital landscape is sounding a wake-up call for brands who are struggling to transform and adapt their proposition and relevancy. More and more brands find themselves operating in ever competitive sectors being disrupted by ever more leaner emerging brands who are successfully delighting customers and offering that extra value, take a look at Blockbuster being Read more about The rise of the Digital Knowledge Centre – Is your Brand Adapting?[…]
Today’s customers are experiencing an information avalanche – social requests, blog posts, real time updates, news outbreaks etc fuelled by companies eager for our attention, using digital channels to interact with their audience but not adapting their strategy of pushing messages out and expecting an instantaneous return on investment by measuring their digital channels as Read more about Brands: Transform your Proposition & Be Useful to Your Audience[…]
“The demise of the high street”, “number of UK high street shops falling sharply” “is it the end of the high street?” are just a few of the headlines that have furnished the business sections of the nations broadsheets over the past few years with each article providing its own assessment and reasons but all Read more about How the High Street has Re-invented its Proposition to Unite the Digital Shopper[…]
Agile marketing is a digital practise that has grown in popularity, finding its place within the digital marketing operations of both small and large businesses. In fact, you’re probably implementing good examples of agile in your digital tactics right now. To help define agile marketing, it is: “The ability to adapt and change your product/service Read more about How Digital Brands Have Embraced Agile Marketing[…]
The music industry was once driven by a small number of record companies who dictated the product placement, price and promotion should be given to a music artist. The record companies held the keys to launching the artist or your record to a global audience, it was through the record company the artist’s work would Read more about How Digital has Transformed the Music Industry[…]
SEO technology provider, searchmetrics, released a white paper entitled: SEO Rank Correlations and Ranking Factors 2014 – Google U.S., evaluating factors impacting organic search results and an analysis of search engine algorithms. This post highlights some of the findings for organisations SEO brand strategy. I have condensed the 83 page document into some of the key factors Read more about How to Differentiate Your Brand? Become a Digital Knowledge Centre[…]
Andrew Nicholson is founder of The-Guku, a leading digital marketing consultancy specialising in behavioral economics and the relationship this plays in influencing customers through their online purchase patterns. With a digital marketing career spanning 8 years, I first met Andrew as a fellow student on the MSc Digital Marketing Communications course at Manchester Metropolitan. This Read more about Digital Marketing Interview: Andrew Nicholson – Founder of The Guku[…]