Getting the right cultural fit for Digital Transformation

  According to Dell, 89% of organisations are activating strategies and digital transformation programmes to reduce the gap between modern customer demands and what is actually delivered by organisations. Putting the customer at the centre of the organisation’s strategy is essential and to do this, the first step in a transformation should address the cultural Read more about Getting the right cultural fit for Digital Transformation[…]

Building a Content Marketing Strategy – Setting your Scene

According to a recent CMI survey, just 37% of B2B marketers and 40% of B2C marketers have a written content marketing plan in place. At the same time, content marketing continues to become more mainstream as a recognised channel. In many examples, the reason why so many content marketing strategies fail is because there is no Read more about Building a Content Marketing Strategy – Setting your Scene[…]

The role of Content Marketing in Building a Global Brand

How do you go about marketing to everyone? Well that’s one of the challenges career site Monster has to tackle. I caught up with Margaret Magnarelli, managing editor and senior director of marketing at Monster, to uncover some fascinating insights into how a global brand retains its position of being truly relevant to its broad Read more about The role of Content Marketing in Building a Global Brand[…]

Moment of Clarity – How well do you really know your audience?

“Businesses need a new type of problem solving. Why? Because they are getting people wrong. Traditional problem-solving methods taught in business schools serve us well for some of the everyday challenges of business, but they tend to be ineffective with problems involving a high degree of uncertainty”. (Source: Red Associates) How well do you really Read more about Moment of Clarity – How well do you really know your audience?[…]

The Importance of Brand Relevance in the Digital Economy

The challenge of retaining brand relevancy and how organisations are adapting their organisational structures have been called into question by some leading industry journals. First off, digital leadership academy L2 suggests the way brands are being built is being reshaped, in part due to consumers’ digital habits bypassing brands completely and opting for the likes of Read more about The Importance of Brand Relevance in the Digital Economy[…]

Is your Brand Connected to your Digital Strategy?

The growing dis-connect between a brand and its digital strategy is a key reason many organisations are failing to adjust and implement a clearly defined digital strategy. Without the brand being taken on the journey through the digital transformation process, more brands will be finding themselves lost with little sense of purpose and no value proposition. Read more about Is your Brand Connected to your Digital Strategy?[…]

Digital Marketing Planning – Building a Retention Strategy

For any digital marketing strategy having a set of objectives and clear strategy is essential for the success of what you are looking to achieve. Econsultancy reported that “attracting a new customer can cost up to five times as much as keeping an existing one”. This post focuses on creating an easy actionable plan around Read more about Digital Marketing Planning – Building a Retention Strategy[…]

Introducing the Customer Mix Framework

Global eCommerce and Multichannel consultancy, Practicology have released a paper putting forward the argument that the classic 7 P’s marketing mix needs a fundamental overhaul and in its place, the Customer Mix, or the 6 W’s, should be welcomed which is a more fit for purpose, customer centric framework. You can download the paper here Read more about Introducing the Customer Mix Framework[…]

The Importance of User and Customer Experience in a Digital Marketing Strategy

Is the customer at the centre of your strategy? That’s the current discussion as to how organisations are shifting their digital strategies to appeal to the demands and requirements of their audience. But to really embrace the voice of the customer, organisations need to reach out and build relationships with their end user. That’s why Read more about The Importance of User and Customer Experience in a Digital Marketing Strategy[…]

Building a Knowledge Centre – Insights from the 2015 Searchmetrics Report

Searchmetrics, technology provider for enterprise SEO and content marketing analysis, has carved out a global business which answers the key questions asked by SEO professionals and digital marketers. Following on from their 2014 Search Ranking Factors report, Searchmetrics have released their 2015 ranking factors, highlighting the key considerations to impact a brands search and content Read more about Building a Knowledge Centre – Insights from the 2015 Searchmetrics Report[…]

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