Moment of Clarity – How well do you really know your audience?

“Businesses need a new type of problem solving. Why? Because they are getting people wrong. Traditional problem-solving methods taught in business schools serve us well for some of the everyday challenges of business, but they tend to be ineffective with problems involving a high degree of uncertainty”. (Source: Red Associates) How well do you really Read more about Moment of Clarity – How well do you really know your audience?[…]

The Importance of Brand Relevance in the Digital Economy

The challenge of retaining brand relevancy and how organisations are adapting their organisational structures have been called into question by some leading industry journals. First off, digital leadership academy L2 suggests the way brands are being built is being reshaped, in part due to consumers’ digital habits bypassing brands completely and opting for the likes of Read more about The Importance of Brand Relevance in the Digital Economy[…]

Is your Brand Connected to your Digital Strategy?

The growing dis-connect between a brand and its digital strategy is a key reason many organisations are failing to adjust and implement a clearly defined digital strategy. Without the brand being taken on the journey through the digital transformation process, more brands will be finding themselves lost with little sense of purpose and no value proposition. Read more about Is your Brand Connected to your Digital Strategy?[…]

Digital Marketing Planning – Building a Retention Strategy

For any digital marketing strategy having a set of objectives and clear strategy is essential for the success of what you are looking to achieve. Econsultancy reported that “attracting a new customer can cost up to five times as much as keeping an existing one”. This post focuses on creating an easy actionable plan around Read more about Digital Marketing Planning – Building a Retention Strategy[…]

Introducing the Customer Mix Framework

Global eCommerce and Multichannel consultancy, Practicology have released a paper putting forward the argument that the classic 7 P’s marketing mix needs a fundamental overhaul and in its place, the Customer Mix, or the 6 W’s, should be welcomed which is a more fit for purpose, customer centric framework. You can download the paper here Read more about Introducing the Customer Mix Framework[…]

The Importance of User and Customer Experience in a Digital Marketing Strategy

Is the customer at the centre of your strategy? That’s the current discussion as to how organisations are shifting their digital strategies to appeal to the demands and requirements of their audience. But to really embrace the voice of the customer, organisations need to reach out and build relationships with their end user. That’s why Read more about The Importance of User and Customer Experience in a Digital Marketing Strategy[…]

Building a Knowledge Centre – Insights from the 2015 Searchmetrics Report

Searchmetrics, technology provider for enterprise SEO and content marketing analysis, has carved out a global business which answers the key questions asked by SEO professionals and digital marketers. Following on from their 2014 Search Ranking Factors report, Searchmetrics have released their 2015 ranking factors, highlighting the key considerations to impact a brands search and content Read more about Building a Knowledge Centre – Insights from the 2015 Searchmetrics Report[…]

The rise of the Digital Knowledge Centre – Is your Brand Adapting?

The digital landscape is sounding a wake-up call for brands who are struggling to transform and adapt their proposition and relevancy. More and more brands find themselves operating in ever competitive sectors being disrupted by ever more leaner emerging brands who are successfully delighting customers and offering that extra value, take a look at Blockbuster being Read more about The rise of the Digital Knowledge Centre – Is your Brand Adapting?[…]

Brands: Transform your Proposition & Be Useful to Your Audience

Today’s customers are experiencing an information avalanche – social requests, blog posts, real time updates, news outbreaks etc fuelled by companies eager for our attention, using digital channels to interact with their audience but not adapting their strategy of pushing messages out and expecting an instantaneous  return on investment by measuring their digital channels as Read more about Brands: Transform your Proposition & Be Useful to Your Audience[…]

How the High Street has Re-invented its Proposition to Unite the Digital Shopper

“The demise of the high street”, “number of UK high street shops falling sharply” “is it the end of the high street?” are just a few of the headlines that have furnished the business sections of the nations broadsheets over the past few years with each article providing its own assessment and reasons but all Read more about How the High Street has Re-invented its Proposition to Unite the Digital Shopper[…]

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