Digital marketing requires marketers to broaden their skill-sets and embrace all digital channels that can reach and engage with their audience. This wider embrace of digital skills has been defined as T-Shaped Marketing, which refers to: a marketer that has knowledge covering a wide range of digital tactics and has in depth knowledge in 1 or maybe 2 Read more about 5 Reasons to become a T-shaped Digital Marketer[…]

One of the most popular discussions in the world of digital marketing is: “What exactly are recruiters and employers looking for from today’s digital marketing professional?” I’ve blogged on this subject area a number of times in the past which you can read here and here, So to get a different perspective, I spoke with Read more about A list of key skills employers are looking for in the digital age from Hiring Hub[…]

The new year historically marks a seasonal interest in many people looking for a change in career. Experian Hitwise reports that visits to job sites increased by 31% in the first week following the start of the new year, second only to fitness websites, that ever popular new years resolution. 2013 will see an increase Read more about Graduates – boost your online profile with 9 simple steps[…]

The rise in digital marketing has created a wealth of opportunities in engaging with the customer and disrupting traditional organisational structures.  At the same time, it has removed barriers to entry into a number of sectors where a start-up, sole trader or large corporation is now competing with one another globally. Digital has driven organisations to Read more about A framework to create a digital marketing team[…]

Industry will continue to witness the end of the industrial era, an era many of our parents were brought up in and educated through a schooling system that was tasked to provide a compliant student turn employee who was ready to work on the production line. We were taught to keep our heads down, do Read more about Time to create your own future[…]

I posted an article on this SEO forum sharing some insights into working for a  start-up during my career in digital marketing, I hope you find some time to take a read. The post focuses on some of the key skills acquired and the day to day activities I was involved in such as setting up a partnership program, building external relationships with suppliers Read more about Looking for good career advice? Work for a start-up[…]

There’s an interesting TED talk on the state of the education system by Sir Ken Robinson, on the subject that schools kill creativity. The Industrial Revolution The birth of the education system started in the early 18th Century, coinciding with the birth of the industrial revolution which brought massive change to production patterns. To large scale organisations Read more about The education system – time for a change?[…]