How to make your online reviews count

Ever wanted to make your online reviews count? As in really make a difference? It’s been quoted in various digital journals that over 60% of customers read online reviews before they even make a purchase decision. It turns out that online reviews are an essential strategy to maximise the appeal of an online retailers proposition Read more about How to make your online reviews count[…]

Key Tactics for your Content Marketing Strategy

Content marketing is rapidly becoming a key tactic for digital organisations in supporting their aspirations for increasing engagement, traffic and raising brand awareness.The purpose of the content marketing plan is to provide a system to support the creation and development of content for the website and to join up the various digital tactics used by Read more about Key Tactics for your Content Marketing Strategy[…]

Google acquires Wavii to service demand for real-time content

Google is back on the acquisition trail, this time buying up Seattle-based start-up Wavii which specialises in “natural language processing”, a system in which computers interpret how a human communicates. Wavii differentiates its product offering by personalising users news feeds tailored to their chosen themes and interest. Wavii has seeked to customise their users content Read more about Google acquires Wavii to service demand for real-time content[…]

Freshen up your online content for Google

On Friday 4th November, Google announced a further modification to their search algorithm by introducing a “freshness” measure to ensure the latest up to date results are given preference within the search engine results pages. It’s been a busy year for the search engine as it looks to make notable changes to results what with Read more about Freshen up your online content for Google[…]