Content Marketing Strategy – Building for the Long Game

Tactics before strategy continues to be a key challenge for organisations and their CMO’s to address for 2018 according to the latest CMO survey: https://cmosurvey.org/results/august-2017/. Elements of the CMO survey suggested an ongoing disconnect between how CMO’s regard their digital channels. The report also suggests there is a growing trend for CMO’s to look for the Read more about Content Marketing Strategy – Building for the Long Game[…]

Proving the Value of Content Marketing to your Business

After all that’s precisely why your brand is investing in content marketing, right? To drive value and build a tangible outcome through content. So ask yourself and more importantly, ask your wider organisation…. is this content journey going to provide a clear, measurable outcome back to the business? Ideally your content journey will be building Read more about Proving the Value of Content Marketing to your Business[…]

Building a Content Marketing Strategy – Setting your Scene

According to a recent CMI survey, just 37% of B2B marketers and 40% of B2C marketers have a written content marketing plan in place. At the same time, content marketing continues to become more mainstream as a recognised channel. In many examples, the reason why so many content marketing strategies fail is because there is no Read more about Building a Content Marketing Strategy – Setting your Scene[…]

Building Your Content Marketing Strategy – What’s Your Story?

An organisation’s history and background are valuable assets and an opportunity to use as a unique selling point when looking to differentiate your brand. Using your brands history or heritage is a useful way to help position the brand and how your audience perceive you. It also helps to act as an anchor in attracting Read more about Building Your Content Marketing Strategy – What’s Your Story?[…]

The role of Content Marketing in Building a Global Brand

How do you go about marketing to everyone? Well that’s one of the challenges career site Monster has to tackle. I caught up with Margaret Magnarelli, managing editor and senior director of marketing at Monster, to uncover some fascinating insights into how a global brand retains its position of being truly relevant to its broad Read more about The role of Content Marketing in Building a Global Brand[…]

Building Your Brands Purpose with Content Marketing – Interview with Mark Masters

According to the Content Marketing Institute, 88% of UK businesses are planning to produce more content in 2016. With the barriers to entry removed and the emergence of new digital channels for brands to explore in the hope of attracting new customers,  content seems to be the tactic of choice to “test out” such channels. Read more about Building Your Brands Purpose with Content Marketing – Interview with Mark Masters[…]

Is Content Syndication Right For Your Digital Strategy?

The industry buzz that greets Content Marketing continues at pace as the tactic that can help brands redefine their proposition and differentiate their position from the competition. Indeed it’s very definition has changed, been re-purposed and continues to be re-interpreted but it’s safe to say Content Marketing provides a foundation for your digital marketing tactics Read more about Is Content Syndication Right For Your Digital Strategy?[…]

Product Descriptions & the case for Natural Language Generation

How do you differentiate your product or service in the ecommerce sector? Differentiating your brand within a crowded market sector where your competitors are selling the same products and services is difficult and requires an understanding of how to position your offering through the right digital marketing tactics to suit your audience. But it’s the Read more about Product Descriptions & the case for Natural Language Generation[…]

Five Forces of Contextual Marketing

So what exactly is context marketing? It’s about delivering the right content to the right audience of users at the exactly the right time to satisfy the users requirements and as  Hubspot state: “A decade ago, making personal connections with people on your website was no more than a pipe dream — the technology simply wasn’t Read more about Five Forces of Contextual Marketing[…]

Customer Reviews

How to make your online reviews count

Ever wanted to make your online reviews count? As in really make a difference? It’s been quoted in various digital journals that over 60% of customers read online reviews before they even make a purchase decision. It turns out that online reviews are an essential strategy to maximise the appeal of an online retailers proposition Read more about How to make your online reviews count[…]