Building your Digital Brand – 4 Reasons to work with your Affiliates

A recent post by Andrew Girdwood entitled “Defining Affiliate Marketing in 2015”  emphasised the importance of the affiliate marketing channel to assist brands to reach new audiences and harnessing the power of publishing partners – two strategies brands should also consider to assist in building your brands digital footprint. Brands should indeed be making more use Read more about Building your Digital Brand – 4 Reasons to work with your Affiliates[…]

20 tips to consider when launching an Affiliate Program

A mistake many affiliate managers can make is that an affiliate program can run itself, that it can all be outsourced and automated – Don’t fall into this trap! This is not the case, it takes a lot of energy, creativity and hard work to turn your program into a success. Econsultancy provided a good Read more about 20 tips to consider when launching an Affiliate Program[…]

Affiliate Marketing

10 Free Tools To Use For Affiliate Recruitment

Affiliate marketing has become a key performance channel with UK business alone spending in excess of £1 billion on affiliate and lead generation initiatives. According to the Internet Advertising Bureau (IAB), affiliate marketing has grown 15% year on year when comparing 2012 to 2013. Building your affiliate marketing network is a central component to ensure Read more about 10 Free Tools To Use For Affiliate Recruitment[…]

Affiliate Marketing

How to manage an affiliate program in house

Affiliate marketing continues to flourish as a key digital marketing tactic supporting a wide range of e-commerce sectors driving new revenue streams, and according to the IAB, the sector is now worth over £4bn. A recent Econsultancy affiliate report  highlighted the growing importance of affiliate marketing with key insights including: *48% of affiliates drive at least £5k Read more about How to manage an affiliate program in house[…]

Affiliate Marketing

Mail Online Embraces Affiliate Marketing

Mail Online, the world’s most visited newspaper website is embracing affiliate marketing to help convert the 8 mn daily visits into a new revenue stream for the publisher. According to Experian Hitwise, Mail Online leads the way in terms of market share when compared to Guardian, Telegraph and Sun Online. Although a very different target Read more about Mail Online Embraces Affiliate Marketing[…]

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