Integrating your digital marketing team is an essential requirement for organisations wanting ro re-invent their proposition to a changing digital world, being led by disruptive digital technology and new ways to reach new audiences and new channels. As organisations start to embark on the journey of digital transformation, they may find their organisational structures more(…)
Digital Marketing
Personal views and thoughts on the world of digital marketing
Digital Transformation – Survival skills for the traditional brand
The digital landscape for the majority of sectors has witnessed a meteoric rise in the number brands. These brands come in all sizes and shapes – On one side you have the traditional brands making the steady transition to the world of digital and on the other, the start-up brand, out there to cause disruption(…)
Digital Branding – How to create an Online Value Proposition (OVP)
Creating an Online Value Proposition (OVP) provides the opportunity for your brand to define a differential advantage over your competitor’s products, services and indeed their brand positioning within a digital market place. It also offers an opportunity to build on something that’s unique and remarkable within your sector and at the same time help create(…)
Five Forces of Contextual Marketing
So what exactly is context marketing? It’s about delivering the right content to the right audience of users at the exactly the right time to satisfy the users requirements and as Hubspot state: “A decade ago, making personal connections with people on your website was no more than a pipe dream — the technology simply wasn’t(…)
10 Free Tools To Use For Affiliate Recruitment
Affiliate marketing has become a key performance channel with UK business alone spending in excess of £1 billion on affiliate and lead generation initiatives. According to the Internet Advertising Bureau (IAB), affiliate marketing has grown 15% year on year when comparing 2012 to 2013. Building your affiliate marketing network is a central component to ensure(…)
How to make your online reviews count
Ever wanted to make your online reviews count? As in really make a difference? It’s been quoted in various digital journals that over 60% of customers read online reviews before they even make a purchase decision. It turns out that online reviews are an essential strategy to maximise the appeal of an online retailers proposition(…)
SOSTAC Digital Marketing Guide: Action
Using the SOSTAC framework (created in the 1990′s by writer and speaker PR Smith), stage 5 of your digital marketing planning framework is focused on how to bring your plan to life, to make actionable measures. The action section covers what needs to be achieved for each of the tactics listed in the previous section of the SOSTAC plan to(…)
SOSTAC Digital Marketing Guide: Tactics
Using the SOSTAC framework (created in the 1990′s by writer and speaker PR Smith), stage 4 of your digital marketing planning framework is focused on the tactics you plan to introduce in order to meet the objectives set in stage 2. Tactics cover the specific tools of the digital mix that you plan to use to realise the(…)
SOSTAC Digital Marketing Guide: Strategy
3.0 Strategy Using the SOSTAC framework (created in the 1990′s by writer and speaker PR Smith), stage 3 of your digital marketing planning framework is focusing on the strategy. Strategy means how do you plan to get there in terms of fulfilling the objectives set. The strategy section should also identify which segments of the market you aim to(…)
SOSTAC Digital Marketing Guide: Objectives
2.0 Situation Analysis Using the SOSTAC framework (created in the 1990′s by writer and speaker PR Smith), stage 2 of your digital marketing planning framework is focusing on the Objective of your strategy. Stage 1 looked at the situation analysis which provided an overview for your organisation, specifically: who you are, what you do and how you interact and(…)
