Digital Marketing

Personal views and thoughts on the world of digital marketing

Digital Brand Differentiation – 3 frameworks to follow

Digital Brand Differentiation – 3 frameworks to follow

Differentiating should be considered a key element to your brand strategy and help to provide an opportunity and vision to define a niche within your market sector, helping to gain the attention of your existing customers and extend your proposition to encourage new markets and audiences. Framework Models of Brand Differentiation From creating your organisational(…)

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Brands – 7 Reasons to create a Digital Knowledge Centre

Brands – 7 Reasons to  create a Digital Knowledge Centre

An organisation’s history  is a valuable asset to help story-tell and bring to life  their personality. Indeed this can be used to their  advantage. In a digital landscape where everyone and anyone is wanting to earn the attention of everyone and anyone, traditional organisations shouldn’t panic! To provide something that’s truly unique, remarkable and authentic,(…)

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Digital Transformation in Business – 5 Reasons to Create a Skunkwork

Digital Transformation in Business – 5 Reasons to Create a Skunkwork

Integrating your digital marketing team is an essential requirement for organisations wanting ro re-invent their proposition to a changing digital world, being led by disruptive digital technology and new ways to reach new audiences and new channels. As organisations start to embark on the journey of digital transformation, they may find their organisational structures more(…)

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Five Forces of Contextual Marketing

Five Forces of Contextual Marketing

So what exactly is context marketing? It’s about delivering the right content to the right audience of users at the exactly the right time to satisfy the users requirements and as  Hubspot state: “A decade ago, making personal connections with people on your website was no more than a pipe dream — the technology simply wasn’t(…)

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10 Free Tools To Use For Affiliate Recruitment

10 Free Tools To Use For Affiliate Recruitment

Affiliate marketing has become a key performance channel with UK business alone spending in excess of £1 billion on affiliate and lead generation initiatives. According to the Internet Advertising Bureau (IAB), affiliate marketing has grown 15% year on year when comparing 2012 to 2013. Building your affiliate marketing network is a central component to ensure(…)

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How to make your online reviews count

How to make your online reviews count

Ever wanted to make your online reviews count? As in really make a difference? It’s been quoted in various digital journals that over 60% of customers read online reviews before they even make a purchase decision. It turns out that online reviews are an essential strategy to maximise the appeal of an online retailers proposition(…)

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