Personal views and thoughts on the world of digital marketing
How do you go about marketing to everyone? Well that’s one of the challenges career site Monster has to tackle. I caught up with Margaret Magnarelli, managing editor and senior director of marketing at Monster, to uncover some fascinating insights into how a global brand retains its position of being truly relevant to its broad Read more about The role of Content Marketing in Building a Global Brand[…]
“Businesses need a new type of problem solving. Why? Because they are getting people wrong. Traditional problem-solving methods taught in business schools serve us well for some of the everyday challenges of business, but they tend to be ineffective with problems involving a high degree of uncertainty”. (Source: Red Associates) How well do you really Read more about Moment of Clarity – How well do you really know your audience?[…]
The challenge of retaining brand relevancy and how organisations are adapting their organisational structures have been called into question by some leading industry journals. First off, digital leadership academy L2 suggests the way brands are being built is being reshaped, in part due to consumers’ digital habits bypassing brands completely and opting for the likes of Read more about The Importance of Brand Relevance in the Digital Economy[…]
Many brands are struggling to adapt to a digital first culture and more seriously, struggling to remain relevant. It’s clear that brands moving from the industrial revolution to the connected economy need to be doing a lot more than creating a digital marketing dept in their organisational chart. Rather, they need to be adjusting and Read more about Interview with Jay Baer – How Brands Can Stay Relevant In a Digital First Culture[…]
The growing dis-connect between a brand and its digital strategy is a key reason many organisations are failing to adjust and implement a clearly defined digital strategy. Without the brand being taken on the journey through the digital transformation process, more brands will be finding themselves lost with little sense of purpose and no value proposition. Read more about Is your Brand Connected to your Digital Strategy?[…]
For any digital marketing strategy having a set of objectives and clear strategy is essential for the success of what you are looking to achieve. Econsultancy reported that “attracting a new customer can cost up to five times as much as keeping an existing one”. This post focuses on creating an easy actionable plan around Read more about Digital Marketing Planning – Building a Retention Strategy[…]
According to the Content Marketing Institute, 88% of UK businesses are planning to produce more content in 2016. With the barriers to entry removed and the emergence of new digital channels for brands to explore in the hope of attracting new customers, content seems to be the tactic of choice to “test out” such channels. Read more about Building Your Brands Purpose with Content Marketing – Interview with Mark Masters[…]
In September 2003, I took the plunge. I left the security of my job at a large corporation and jumped ship, moved city, and took up a new job working for a start-up – it was to be one of my the best decisions I’ve made in my professional working life and I wanted to Read more about Why you should work for a Start-up at some point in your career[…]
It’s safe to say we’ve arrived in the digital economy. So too it’s meant an end to the traditional way many of us see our working lives. The standard 9 to 5, Monday to Friday grind is a thing of the past, as well as the thought that you need to scale the corporate ladder Read more about The Growing Demand for Digital Marketing Freelancers – Interview with Andrew Isidoro[…]
Global eCommerce and Multichannel consultancy, Practicology have released a paper putting forward the argument that the classic 7 P’s marketing mix needs a fundamental overhaul and in its place, the Customer Mix, or the 6 W’s, should be welcomed which is a more fit for purpose, customer centric framework. You can download the paper here Read more about Introducing the Customer Mix Framework[…]