The music industry was once driven by a small number of record companies who dictated the product placement, price and promotion should be given to a music artist. The record companies held the keys to launching the artist or your record to a global audience, it was through the record company the artist’s work would(…)
Digital Marketing
Personal views and thoughts on the world of digital marketing
How to Master Keyword Research in 7 Days – Interview with Nick Eubanks
To ensure the success of any digital plan requires putting the right building blocks in place to guarantee you’re developing your strategy from the ground up. In a recent blog article I discussed the importance of ensuring your website has a sound information archictecture and introduced you to the tool Screaming Frog. Another key building block(…)
How to Launch a Digital Marketing Consultancy – Introducing Profoundry
Many of us dream the dream of launching our own digital consultancy, building your own brand and creating your own unique selling point within the world of digital marketing. The growing demand for digital skill-sets has arguably assisted the trend in more and more people launching their own ventures. According to a recent survey in the(…)
How to Analyse Your Website for SEO – Introducing Screaming Frog
The foundation for any successful SEO strategy is to ensure you’re building from the ground, up. Understanding why there is a need to implement a SEO strategy is essential so to understand the objectives and how performance will be monitored and measured for the benefit of your business. It’s common with many SEO strategies to(…)
Digital Marketing Interview – Matt Barby
I’m really pleased to introduce Matt Barby to readers of my blog. For anyone looking for inspiration in how to launch a successful digital marketing career, Matt provides a true example of what it takes. Not only carving out reputation to match his digital skills, (Matt was recently voted in the top SEO’s list of(…)
Interview with Chris Bishop, Founder of 7thingsmedia
I recently caught up Chris Bishop, founder of 7thingsmedia – an award winning global digital media agency based in London, New York and Singapore who in their 6 year history have shaken up the digital marketing industry and cemented their proposition as one of the leading digital marketing industries on both sides of the Atlantic.(…)
Social Media Interview with Consultant Charlotte Howells
Charlotte is an award winning freelance social media and online content specialist who works with a number of SME’s in defining their social media propositions and helps create and develop their content marketing initiatives. Charlotte kindly agreed to be included in my collection of digital marketing interviews , to shed some light on the latest trends(…)
How to Differentiate Your Brand in 2015? Become a Digital Knowledge Centre
SEO technology provider, searchmetrics, released a white paper entitled: SEO Rank Correlations and Ranking Factors 2014 – Google U.S., evaluating factors impacting organic search results and an analysis of search engine algorithms. This post highlights some of the findings for organisations SEO brand strategy. I have condensed the 83 page document into some of the key factors(…)
Building your Digital Brand – 4 Reasons to work with your Affiliates
A recent post by Andrew Girdwood entitled “Defining Affiliate Marketing in 2015″ emphasised the importance of the affiliate marketing channel to assist brands to reach new audiences and harnessing the power of publishing partners – two strategies brands should also consider to assist in building your brands digital footprint. Brands should indeed be making more use(…)
Digital Marketing Interview: Andrew Nicholson – Founder of The Guku
Andrew Nicholson is founder of The-Guku, a leading digital marketing consultancy specialising in behavioral economics and the relationship this plays in influencing customers through their online purchase patterns. With a digital marketing career spanning 8 years, I first met Andrew as a fellow student on the MSc Digital Marketing Communications course at Manchester Metropolitan. This(…)