Digital Marketing

Personal views and thoughts on the world of digital marketing

Introducing the Customer Mix Framework

Introducing the Customer Mix Framework

Global eCommerce and Multichannel consultancy, Practicology have released a paper putting forward the argument that the classic 7 P’s marketing mix needs a fundamental overhaul and in its place, the Customer Mix, or the 6 W’s, should be welcomed which is a more fit for purpose, customer centric framework. You can download the paper here(…)

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Building a Knowledge Centre – Insights from the 2015 Searchmetrics Report

Building a Knowledge Centre – Insights from the 2015 Searchmetrics Report

Searchmetrics, technology provider for enterprise SEO and content marketing analysis, has carved out a global business which answers the key questions asked by SEO professionals and digital marketers. Following on from their 2014 Search Ranking Factors report, Searchmetrics have released their 2015 ranking factors, highlighting the key considerations to impact a brands search and content(…)

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The Growing Demand for Digital Marketing Training – An Interview with Jonathan Saipe – emarketeers.com

The Growing Demand for Digital Marketing Training – An Interview with Jonathan Saipe – emarketeers.com

The appetite for digital learning is gaining momentum within higher education. Demands from students wanting to acquire relevant digital knowledge especially around the tactical side of digital, knowledge on types of digital channels and how to form a digital marketing plan is paving the way for both universities and online training academies to up their(…)

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Is Your Brand Ready for a One Screen World?

Is Your Brand Ready for a One Screen World?

A recent study by Forrester recorded that 60% of consumers’ time spent on digital is happening through mobile devices, a trend also supported by ComScore that detailed the findings of “rapid growth in media consumption through mobile apps” and highlighted in the chart below:                 With media content driving consumption, the purchasing of products(…)

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The rise of the Digital Knowledge Centre – Is your Brand Adapting?

The rise of the Digital Knowledge Centre – Is your Brand Adapting?

The digital landscape is sounding a wake-up call for brands who are struggling to transform and adapt their proposition and relevancy. More and more brands find themselves operating in ever competitive sectors being disrupted by ever more leaner emerging brands who are successfully delighting customers and offering that extra value, take a look at Blockbuster being(…)

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What does the Future hold for Email Marketing? – Interview with Tim Watson

What does the Future hold for Email Marketing? – Interview with Tim Watson

  Email marketing – a digital tactic that remains an important channel in any organisations digital marketing mix has come under some negative “flak” with many digital “strategists” claiming that email marketing is dead. Certainly Email marketing has has to re-define it’s purpose and the more savvy digital companies have embraced this channel to help position(…)

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