Digital Marketing

Personal views and thoughts on the world of digital marketing

Product Descriptions & the case for Natural Language Generation

Product Descriptions & the case for Natural Language Generation

How do you differentiate your product or service in the ecommerce sector? Differentiating your brand within a crowded market sector where your competitors are selling the same products and services is difficult and requires an understanding of how to position your offering through the right digital marketing tactics to suit your audience. But it’s the(…)

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Digital Brand Differentiation – 3 frameworks to follow

Digital Brand Differentiation – 3 frameworks to follow

Differentiating should be considered a key element to your brand strategy and help to provide an opportunity and vision to define a niche within your market sector, helping to gain the attention of your existing customers and extend your proposition to encourage new markets and audiences. Framework Models of Brand Differentiation From creating your organisational(…)

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Brands – 7 Reasons to create a Digital Knowledge Centre

Brands – 7 Reasons to  create a Digital Knowledge Centre

An organisation’s history  is a valuable asset to help story-tell and bring to life  their personality. Indeed this can be used to their  advantage. In a digital landscape where everyone and anyone is wanting to earn the attention of everyone and anyone, traditional organisations shouldn’t panic! To provide something that’s truly unique, remarkable and authentic,(…)

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Digital Transformation in Business – 5 Reasons to Create a Skunkwork

Digital Transformation in Business – 5 Reasons to Create a Skunkwork

Integrating your digital marketing team is an essential requirement for organisations wanting ro re-invent their proposition to a changing digital world, being led by disruptive digital technology and new ways to reach new audiences and new channels. As organisations start to embark on the journey of digital transformation, they may find their organisational structures more(…)

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Digital Branding – How to create an Online Value Proposition (OVP)

Digital Branding – How to create an Online Value Proposition (OVP)

Creating an Online Value Proposition (OVP) provides the opportunity for your brand to define a differential advantage over your competitor’s products, services and indeed their brand positioning within a digital market place. It also offers an opportunity to build on something that’s unique and remarkable within your sector and at the same time help create(…)

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Five Forces of Contextual Marketing

Five Forces of Contextual Marketing

So what exactly is context marketing? It’s about delivering the right content to the right audience of users at the exactly the right time to satisfy the users requirements and as  Hubspot state: “A decade ago, making personal connections with people on your website was no more than a pipe dream — the technology simply wasn’t(…)

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