To continue the theme of interviews around SEO best practise, we’ve discussed how to analyse your site architecture by interviewing Dan Sharp introducing the tool, Screaming Frog, and moved onto applying keyword research for your search strategy with an interview with Nick Eubanks and his excellent online course – how to master keyword research in(…)
Digital Marketing
Personal views and thoughts on the world of digital marketing
Mobile Marketing – Interview with author Daniel Rowles
I am pleased to introduce Daniel Rowles, author of the book Mobile Marketing and a respected personality within Digital Marketing. As well as being a course director for the CIM, Daniel has helped a number of organisations of all types to use digital marketing effectively, working with all sizes of business from SME’s through to global(…)
Web Analytics – Are you measuring and monitoring the right data? Introducing Annielytics
Measuring how effective an organisation is in engaging and driving reach through digital communications channels is essential in order to understand which channels need to be resourced and invested in so knowing what, why and how to measure is becoming an essential requirement for any digital marketer to ensure you’re gathering the right findings to impact(…)
Content Marketing and the rise of Brands as Publishers
The value of content marketing for digital brands continues to climb in importance and for most savvy digital brands and agency offerings, content marketing is now considered a key pillar within their arsenal in helping to drive KPI’s such as engagement, reach and brand awareness. Content marketing is also helping brands realise they have a(…)
How Digital has Transformed the Music Industry
The music industry was once driven by a small number of record companies who dictated the product placement, price and promotion should be given to a music artist. The record companies held the keys to launching the artist or your record to a global audience, it was through the record company the artist’s work would(…)
How to Master Keyword Research in 7 Days – Interview with Nick Eubanks
To ensure the success of any digital plan requires putting the right building blocks in place to guarantee you’re developing your strategy from the ground up. In a recent blog article I discussed the importance of ensuring your website has a sound information archictecture and introduced you to the tool Screaming Frog. Another key building block(…)
How to Launch a Digital Marketing Consultancy – Introducing Profoundry
Many of us dream the dream of launching our own digital consultancy, building your own brand and creating your own unique selling point within the world of digital marketing. The growing demand for digital skill-sets has arguably assisted the trend in more and more people launching their own ventures. According to a recent survey in the(…)
How to Analyse Your Website for SEO – Introducing Screaming Frog
The foundation for any successful SEO strategy is to ensure you’re building from the ground, up. Understanding why there is a need to implement a SEO strategy is essential so to understand the objectives and how performance will be monitored and measured for the benefit of your business. It’s common with many SEO strategies to(…)
Digital Marketing Interview – Matt Barby
I’m really pleased to introduce Matt Barby to readers of my blog. For anyone looking for inspiration in how to launch a successful digital marketing career, Matt provides a true example of what it takes. Not only carving out reputation to match his digital skills, (Matt was recently voted in the top SEO’s list of(…)
Interview with Chris Bishop, Founder of 7thingsmedia
I recently caught up Chris Bishop, founder of 7thingsmedia – an award winning global digital media agency based in London, New York and Singapore who in their 6 year history have shaken up the digital marketing industry and cemented their proposition as one of the leading digital marketing industries on both sides of the Atlantic.(…)