Digital Marketing

Personal views and thoughts on the world of digital marketing

Is Content Syndication Right For Your Digital Strategy?

Is Content Syndication Right For Your Digital Strategy?

The industry buzz that greets Content Marketing continues at pace as the tactic that can help brands redefine their proposition and differentiate their position from the competition. Indeed it’s very definition has changed, been re-purposed and continues to be re-interpreted but it’s safe to say Content Marketing provides a foundation for your digital marketing tactics(…)

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Brands: Transform your Proposition & Be Useful to Your Audience

Brands: Transform your Proposition & Be Useful to Your Audience

Today’s customers are experiencing an information avalanche – social requests, blog posts, real time updates, news outbreaks etc fuelled by companies eager for our attention, using digital channels to interact with their audience but not adapting their strategy of pushing messages out and expecting an instantaneous  return on investment by measuring their digital channels as(…)

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An introduction to Link Building and how to create a winning strategy – Interview with Paddy Moogan

An introduction to Link Building and how to create a winning strategy – Interview with Paddy Moogan

To continue the theme of interviews around SEO best practise, we’ve discussed how to analyse your site architecture by interviewing Dan Sharp introducing the tool, Screaming Frog, and moved onto applying keyword research for your search strategy with an interview with Nick Eubanks and his excellent online course – how to master keyword research in(…)

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