Digital Marketing

Personal views and thoughts on the world of digital marketing

Introducing the Customer Mix Framework

Introducing the Customer Mix Framework

Global eCommerce and Multichannel consultancy, Practicology have released a paper putting forward the argument that the classic 7 P’s marketing mix needs a fundamental overhaul and in its place, the Customer Mix, or the 6 W’s, should be welcomed which is a more fit for purpose, customer centric framework. You can download the paper here(…)

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Building a Knowledge Centre – Insights from the 2015 Searchmetrics Report

Building a Knowledge Centre – Insights from the 2015 Searchmetrics Report

Searchmetrics, technology provider for enterprise SEO and content marketing analysis, has carved out a global business which answers the key questions asked by SEO professionals and digital marketers. Following on from their 2014 Search Ranking Factors report, Searchmetrics have released their 2015 ranking factors, highlighting the key considerations to impact a brands search and content(…)

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The Growing Demand for Digital Marketing Training – An Interview with Jonathan Saipe – emarketeers.com

The Growing Demand for Digital Marketing Training – An Interview with Jonathan Saipe – emarketeers.com

The appetite for digital learning is gaining momentum within higher education. Demands from students wanting to acquire relevant digital knowledge especially around the tactical side of digital, knowledge on types of digital channels and how to form a digital marketing plan is paving the way for both universities and online training academies to up their(…)

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