Digital Marketing

Personal views and thoughts on the world of digital marketing

How to Differentiate Your Brand in 2015? Become a Digital Knowledge Centre

How to Differentiate Your Brand in 2015? Become a Digital Knowledge Centre

SEO technology provider, searchmetrics, released a white paper entitled: SEO Rank Correlations and Ranking Factors 2014 – Google U.S., evaluating factors impacting organic search results and an analysis of search engine algorithms. This post highlights some of the findings for organisations SEO brand strategy. I have condensed the 83 page document into some of the key factors(…)

Read More

Building your Digital Brand – 4 Reasons to work with your Affiliates

Building your Digital Brand – 4 Reasons to work with your Affiliates

A recent post by Andrew Girdwood entitled “Defining Affiliate Marketing in 2015″  emphasised the importance of the affiliate marketing channel to assist brands to reach new audiences and harnessing the power of publishing partners – two strategies brands should also consider to assist in building your brands digital footprint. Brands should indeed be making more use(…)

Read More

Digital Marketing Interview: Andrew Nicholson – Founder of The Guku

Digital Marketing Interview: Andrew Nicholson – Founder of The Guku

Andrew Nicholson is founder of The-Guku,  a leading digital marketing consultancy specialising in behavioral economics and the relationship this plays in influencing customers through their online purchase patterns.  With a digital marketing career spanning 8 years, I first met Andrew as a fellow student on the MSc Digital Marketing Communications course at Manchester Metropolitan. This(…)

Read More

Load More

Thanks for reading!
Why not sign up to my mailing list for more interesting articles on:

  • Digital strategy
  • SEO, PPC and affiliate marketing
  • Social and content marketing

Just enter your name and email: