Digital Marketing

Personal views and thoughts on the world of digital marketing

The Growing Demand for Digital Marketing Training – An Interview with Jonathan Saipe – emarketeers.com

The Growing Demand for Digital Marketing Training – An Interview with Jonathan Saipe – emarketeers.com

The appetite for digital learning is gaining momentum within higher education. Demands from students wanting to acquire relevant digital knowledge especially around the tactical side of digital, knowledge on types of digital channels and how to form a digital marketing plan is paving the way for both universities and online training academies to up their(…)

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Is Your Brand Ready for a One Screen World?

Is Your Brand Ready for a One Screen World?

A recent study by Forrester recorded that 60% of consumers’ time spent on digital is happening through mobile devices, a trend also supported by ComScore that detailed the findings of “rapid growth in media consumption through mobile apps” and highlighted in the chart below:                 With media content driving consumption, the purchasing of products(…)

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The rise of the Digital Knowledge Centre – Is your Brand Adapting?

The rise of the Digital Knowledge Centre – Is your Brand Adapting?

The digital landscape is sounding a wake-up call for brands who are struggling to transform and adapt their proposition and relevancy. More and more brands find themselves operating in ever competitive sectors being disrupted by ever more leaner emerging brands who are successfully delighting customers and offering that extra value, take a look at Blockbuster being(…)

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What does the Future hold for Email Marketing? – Interview with Tim Watson

What does the Future hold for Email Marketing? – Interview with Tim Watson

  Email marketing – a digital tactic that remains an important channel in any organisations digital marketing mix has come under some negative “flak” with many digital “strategists” claiming that email marketing is dead. Certainly Email marketing has has to re-define it’s purpose and the more savvy digital companies have embraced this channel to help position(…)

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Is Content Syndication Right For Your Digital Strategy?

Is Content Syndication Right For Your Digital Strategy?

The industry buzz that greets Content Marketing continues at pace as the tactic that can help brands redefine their proposition and differentiate their position from the competition. Indeed it’s very definition has changed, been re-purposed and continues to be re-interpreted but it’s safe to say Content Marketing provides a foundation for your digital marketing tactics(…)

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Brands: Transform your Proposition & Be Useful to Your Audience

Brands: Transform your Proposition & Be Useful to Your Audience

Today’s customers are experiencing an information avalanche – social requests, blog posts, real time updates, news outbreaks etc fuelled by companies eager for our attention, using digital channels to interact with their audience but not adapting their strategy of pushing messages out and expecting an instantaneous  return on investment by measuring their digital channels as(…)

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