Many brands are struggling to adapt to a digital first culture and more seriously, struggling to remain relevant. It’s clear that brands moving from the industrial revolution to the connected economy need to be doing a lot more than creating a digital marketing dept in their organisational chart. Rather, they need to be adjusting and(…)
Digital Marketing
Personal views and thoughts on the world of digital marketing
Why you should work for a Start-up at some point in your career
In September 2003, I took the plunge. I left the security of my job at a large corporation and jumped ship, moved city, and took up a new job working for a start-up – it was to be one of my the best decisions I’ve made in my professional working life and I wanted to(…)
The Growing Demand for Digital Marketing Freelancers – Interview with Andrew Isidoro
It’s safe to say we’ve arrived in the digital economy. So too it’s meant an end to the traditional way many of us see our working lives. The standard 9 to 5, Monday to Friday grind is a thing of the past, as well as the thought that you need to scale the corporate ladder(…)
Digital Marketing In the Age of Disruption – Interview with David Sayce
One thing remains consistent for the role of the digital marketer, whether client side, agency or as a consultant – disruption. The need to embrace change, continuous learning and help mentor and coach colleagues and businesses to digital best practise are the skills needed to help develop your career. There are a number of factors(…)
The Growing Demand for Digital Marketing Training – An Interview with Jonathan Saipe – emarketeers.com
The appetite for digital learning is gaining momentum within higher education. Demands from students wanting to acquire relevant digital knowledge especially around the tactical side of digital, knowledge on types of digital channels and how to form a digital marketing plan is paving the way for both universities and online training academies to up their(…)
What does the Future hold for Email Marketing? – Interview with Tim Watson
Email marketing – a digital tactic that remains an important channel in any organisations digital marketing mix has come under some negative “flak” with many digital “strategists” claiming that email marketing is dead. Certainly Email marketing has has to re-define it’s purpose and the more savvy digital companies have embraced this channel to help position(…)
Teaching Digital Marketing in Higher Education – Interview with Annmarie Hanlon
Name me one industry that has not been disrupted by technology and the rise of the Digital Economy? Industries such as book and music publishing have seen monumental changes in their respective business models as well as the skills required by employees to stand a chance of being hired, most noticeably the demand for digital(…)
Interview with Brian Clifton – Successful Analytics
Brian Clifton (PhD) is a well known and respected industry voice who has specialised his career in web analytics which has seen him work for Google as their head of analytics.During this interview Brian provides some insights on his latest book, Successful Analytics and the key sections of the book such as how to get buy-in from(…)
Interview with URLProfiler – How to Audit Your Digital Channels
Defining your digital strategy should always start with understanding in granular detail the current performance of your digital channels. And to do this requires expertise in collating and capturing the various datapoints that impact your brand and how it positions itself in the market place. Whilst there are a number of different tools to help(…)
Digital Brands – Focus on Building Authority & Delighting Your Audience
Really pleased to introduce you to Danny Denhard, a digital marketing consultant who has been in the industry for 13 years and offers consultancy for global brands to start-ups as well as challenger brands. This interview discusses Danny’s views on how digital marketers should consider what are the key elements in maximising the return from(…)