Digital Marketing

Personal views and thoughts on the world of digital marketing

The Importance of Brand Relevance in the Digital Economy

The Importance of Brand Relevance in the Digital Economy

The challenge of retaining brand relevancy and how organisations are adapting their organisational structures have been called into question by some leading industry journals. First off, digital leadership academy L2 suggests the way brands are being built is being reshaped, in part due to consumers’ digital habits bypassing brands completely and opting for the likes of(…)

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Is your Brand Connected to your Digital Strategy?

The growing dis-connect between a brand and its digital strategy is a key reason many organisations are failing to adjust and implement a clearly defined digital strategy. Without the brand being taken on the journey through the digital transformation process, more brands will be finding themselves lost with little sense of purpose and no value proposition.(…)

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Introducing the Customer Mix Framework

Global eCommerce and Multichannel consultancy, Practicology have released a paper putting forward the argument that the classic 7 P’s marketing mix needs a fundamental overhaul and in its place, the Customer Mix, or the 6 W’s, should be welcomed which is a more fit for purpose, customer centric framework. You can download the paper here(…)

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