Content Marketing starts with Customer Conversations
“Markets are conversations”, possibly one of the most referenced points of the seminal book, The Cluetrain Manifesto. The book, first published in 1999 lays out 95 theses which are considered by the authors as the founding principles for any organisation looking to operate on the internet. Fast forward 20 years and “Markets are Conversations” is now Read more about Content Marketing starts with Customer Conversations[…]