Digital Marketing

Personal views and thoughts on the world of digital marketing

An introduction to Link Building and how to create a winning strategy – Interview with Paddy Moogan

An introduction to Link Building and how to create a winning strategy – Interview with Paddy Moogan

To continue the theme of interviews around SEO best practise, we’ve discussed how to analyse your site architecture by interviewing Dan Sharp introducing the tool, Screaming Frog, and moved onto applying keyword research for your search strategy with an interview with Nick Eubanks and his excellent online course – how to master keyword research in(…)

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Web Analytics – Are you measuring and monitoring the right data? Introducing Annielytics

Web Analytics – Are you measuring and monitoring the right data? Introducing Annielytics

Measuring how effective an organisation is in engaging and driving reach through digital communications channels is essential in order to understand which channels need to be resourced and invested in so knowing what, why and how to measure is becoming an essential requirement for any digital marketer to ensure you’re gathering the right findings to impact(…)

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