Digital Marketing

Personal views and thoughts on the world of digital marketing

How to Differentiate Your Brand in 2015? Become a Digital Knowledge Centre

How to Differentiate Your Brand in 2015? Become a Digital Knowledge Centre

SEO technology provider, searchmetrics, released a white paper entitled: SEO Rank Correlations and Ranking Factors 2014 – Google U.S., evaluating factors impacting organic search results and an analysis of search engine algorithms. This post highlights some of the findings for organisations SEO brand strategy. I have condensed the 83 page document into some of the key factors(…)

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Building your Digital Brand – 4 Reasons to work with your Affiliates

Building your Digital Brand – 4 Reasons to work with your Affiliates

A recent post by Andrew Girdwood entitled “Defining Affiliate Marketing in 2015″  emphasised the importance of the affiliate marketing channel to assist brands to reach new audiences and harnessing the power of publishing partners – two strategies brands should also consider to assist in building your brands digital footprint. Brands should indeed be making more use(…)

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Digital Marketing Interview: Andrew Nicholson – Founder of The Guku

Digital Marketing Interview: Andrew Nicholson – Founder of The Guku

Andrew Nicholson is founder of The-Guku,  a leading digital marketing consultancy specialising in behavioral economics and the relationship this plays in influencing customers through their online purchase patterns.  With a digital marketing career spanning 8 years, I first met Andrew as a fellow student on the MSc Digital Marketing Communications course at Manchester Metropolitan. This(…)

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Digital Marketing Interview: Luke Jonas – Sales Director at Nanigans

Digital Marketing Interview: Luke Jonas – Sales Director at Nanigans

I caught up with Luke Jonas – sales director at Nanigans, a leading technology platform which enables in-house teams to take control of their advertising and which is a buy side platform for Facebook and Mobile allowing advertisers to automate their performance marketing campaigns. Luke has a wealth of experience across the digital sphere working for(…)

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Digital Marketing Interview – Ann Holman, digital strategist

Digital Marketing Interview – Ann Holman, digital strategist

Throughout my digital marketing career, one thing has remained consistent, I’ve been lucky enough to meet and work with a number of interesting, creative and passionate people from all walks of life operating in start-ups, private and public sector and higher education.  I caught up with Ann Holman – a strategic digital director who assists companies(…)

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Digital Marketing Interview – David Edmundson-Bird

Digital Marketing Interview – David Edmundson-Bird

Throughout my digital marketing career, one thing has remained consistent, I’ve been lucky enough to meet and work with a number of interesting, creative and passionate people from all walks of life operating in start-ups, private and public sector and higher education.  This interview is with David Edmundson-Bird, Principal Lecturer in Digital Marketing & Enterprise(…)

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Digital Marketing Strategy – Building a set of retention techniques

Digital Marketing Strategy – Building a set of retention techniques

For any digital marketing strategy or digital communications plan, having a set of objectives and clear strategy behind your plan is essential for the success of what you are looking to achieve. This post focuses on creating an actionable plan around retention, which by definition is maintaining or preserving your existing customer base loyal to your(…)

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