Digital Marketing In the Age of Disruption – Interview with David Sayce

One thing remains consistent for the role of the digital marketer, whether client side, agency or as a consultant – disruption.  The need to embrace change, continuous learning and help mentor and coach colleagues and businesses to digital best practise are the skills needed to help develop your career. There are a number of factors Read more about Digital Marketing In the Age of Disruption – Interview with David Sayce[…]

Building a Knowledge Centre – Insights from the 2015 Searchmetrics Report

Searchmetrics, technology provider for enterprise SEO and content marketing analysis, has carved out a global business which answers the key questions asked by SEO professionals and digital marketers. Following on from their 2014 Search Ranking Factors report, Searchmetrics have released their 2015 ranking factors, highlighting the key considerations to impact a brands search and content Read more about Building a Knowledge Centre – Insights from the 2015 Searchmetrics Report[…]

The Growing Demand for Digital Marketing Training – An Interview with Jonathan Saipe – emarketeers.com

The appetite for digital learning is gaining momentum within higher education. Demands from students wanting to acquire relevant digital knowledge especially around the tactical side of digital, knowledge on types of digital channels and how to form a digital marketing plan is paving the way for both universities and online training academies to up their Read more about The Growing Demand for Digital Marketing Training – An Interview with Jonathan Saipe – emarketeers.com[…]

Is Your Brand Ready for a One Screen World?

A recent study by Forrester recorded that 60% of consumers’ time spent on digital is happening through mobile devices, a trend also supported by ComScore that detailed the findings of “rapid growth in media consumption through mobile apps” and highlighted in the chart below:                 With media content driving consumption, the purchasing of products Read more about Is Your Brand Ready for a One Screen World?[…]

The rise of the Digital Knowledge Centre – Is your Brand Adapting?

The digital landscape is sounding a wake-up call for brands who are struggling to transform and adapt their proposition and relevancy. More and more brands find themselves operating in ever competitive sectors being disrupted by ever more leaner emerging brands who are successfully delighting customers and offering that extra value, take a look at Blockbuster being Read more about The rise of the Digital Knowledge Centre – Is your Brand Adapting?[…]

What does the Future hold for Email Marketing? – Interview with Tim Watson

  Email marketing – a digital tactic that remains an important channel in any organisations digital marketing mix has come under some negative “flak” with many digital “strategists” claiming that email marketing is dead. Certainly Email marketing has has to re-define it’s purpose and the more savvy digital companies have embraced this channel to help position Read more about What does the Future hold for Email Marketing? – Interview with Tim Watson[…]

Teaching Digital Marketing in Higher Education – Interview with Annmarie Hanlon

Name me one industry that has not been disrupted by technology and the rise of the Digital Economy? Industries such as book and music publishing have seen monumental changes in their respective business models as well as the skills required by employees to stand a chance of being hired, most noticeably the demand for digital Read more about Teaching Digital Marketing in Higher Education – Interview with Annmarie Hanlon[…]

Interview with URLProfiler – How to Audit Your Digital Channels

Defining your digital strategy should always start with understanding in granular detail the current performance of your digital channels. And to do this requires expertise in collating and capturing the various datapoints that impact your brand and how it positions itself in the market place. Whilst there are a number of different tools to help Read more about Interview with URLProfiler – How to Audit Your Digital Channels[…]

Is Content Syndication Right For Your Digital Strategy?

The industry buzz that greets Content Marketing continues at pace as the tactic that can help brands redefine their proposition and differentiate their position from the competition. Indeed it’s very definition has changed, been re-purposed and continues to be re-interpreted but it’s safe to say Content Marketing provides a foundation for your digital marketing tactics Read more about Is Content Syndication Right For Your Digital Strategy?[…]

Brands: Transform your Proposition & Be Useful to Your Audience

Today’s customers are experiencing an information avalanche – social requests, blog posts, real time updates, news outbreaks etc fuelled by companies eager for our attention, using digital channels to interact with their audience but not adapting their strategy of pushing messages out and expecting an instantaneous  return on investment by measuring their digital channels as Read more about Brands: Transform your Proposition & Be Useful to Your Audience[…]