Content Marketing starts with Customer Conversations

“Markets are conversations”, possibly one of the most referenced points of the seminal book, The Cluetrain Manifesto. The book, first published in 1999 lays out 95 theses which are considered by the authors as the founding principles for any organisation looking to operate on the internet. Fast forward 20 years and “Markets are Conversations” is now Read more about Content Marketing starts with Customer Conversations[…]

Voice Search and the Opportunity for Brands

The rise in content associated to voice search has already stolen the marketing headlines but are we getting ahead of ourselves when it comes to brand strategy? But before jumping head-first into exercising a “voice strategy” lets take a brief look at the opportunity and what it means for brands looking to take advantage of this Read more about Voice Search and the Opportunity for Brands[…]