Building Your Brands Purpose with Content Marketing – Interview with Mark Masters
According to the Content Marketing Institute, 88% of UK businesses are planning to produce more content in 2016. With the barriers to entry removed and the emergence of new digital channels for brands to explore in the hope of attracting new customers, content seems to be the tactic of choice to “test out” such channels. Read more about Building Your Brands Purpose with Content Marketing – Interview with Mark Masters[…]