Teaching Digital Marketing in Higher Education – Interview with Annmarie Hanlon

Name me one industry that has not been disrupted by technology and the rise of the Digital Economy? Industries such as book and music publishing have seen monumental changes in their respective business models as well as the skills required by employees to stand a chance of being hired, most noticeably the demand for digital Read more about Teaching Digital Marketing in Higher Education – Interview with Annmarie Hanlon[…]

Interview with Brian Clifton – Successful Analytics

Brian Clifton (PhD) is a well known and respected industry voice who has specialised his career in web analytics which has seen him work for Google as their head of analytics.During this interview Brian provides some insights on his latest book, Successful Analytics¬†and the key sections of the book such as how to get buy-in¬†from Read more about Interview with Brian Clifton – Successful Analytics[…]

Interview with URLProfiler – How to Audit Your Digital Channels

Defining your digital strategy should always start with understanding in granular detail the current performance of your digital channels. And to do this requires expertise in collating and capturing the various datapoints that impact your brand and how it positions itself in the market place. Whilst there are a number of different tools to help Read more about Interview with URLProfiler – How to Audit Your Digital Channels[…]

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