Teaching Digital Marketing in Higher Education – Interview with Annmarie Hanlon

Posted on June 24, 2015June 24, 2015 by Simon Swan

Name me one industry that has not been disrupted by technology and the rise of the Digital Economy? Industries such as book and music publishing have seen monumental changes in their respective business models as well as the skills required by employees to stand a chance of being hired, most noticeably the demand for digital Read more about Teaching Digital Marketing in Higher Education – Interview with Annmarie Hanlon[…]

Interview with URLProfiler – How to Audit Your Digital Channels

Posted on June 9, 2015 by Simon Swan

Defining your digital strategy should always start with understanding in granular detail the current performance of your digital channels. And to do this requires expertise in collating and capturing the various datapoints that impact your brand and how it positions itself in the market place. Whilst there are a number of different tools to help Read more about Interview with URLProfiler – How to Audit Your Digital Channels[…]