Building your Digital Brand – 4 Reasons to work with your Affiliates

A recent post by Andrew Girdwood entitled “Defining Affiliate Marketing in 2015”  emphasised the importance of the affiliate marketing channel to assist brands to reach new audiences and harnessing the power of publishing partners – two strategies brands should also consider to assist in building your brands digital footprint. Brands should indeed be making more use Read more about Building your Digital Brand – 4 Reasons to work with your Affiliates[…]

Digital Marketing Interview: Andrew Nicholson – Founder of The Guku

Andrew Nicholson is founder of The-Guku,  a leading digital marketing consultancy specialising in behavioral economics and the relationship this plays in influencing customers through their online purchase patterns.  With a digital marketing career spanning 8 years, I first met Andrew as a fellow student on the MSc Digital Marketing Communications course at Manchester Metropolitan. This Read more about Digital Marketing Interview: Andrew Nicholson – Founder of The Guku[…]

Digital Marketing Interview: Luke Jonas – Sales Director at Nanigans

I caught up with Luke Jonas – sales director at Nanigans, a leading technology platform which enables in-house teams to take control of their advertising and which is a buy side platform for Facebook and Mobile allowing advertisers to automate their performance marketing campaigns. Luke has a wealth of experience across the digital sphere working for Read more about Digital Marketing Interview: Luke Jonas – Sales Director at Nanigans[…]

Digital Marketing Interview – Ann Holman, digital strategist

Throughout my digital marketing career, one thing has remained consistent, I’ve been lucky enough to meet and work with a number of interesting, creative and passionate people from all walks of life operating in start-ups, private and public sector and higher education.  I caught up with Ann Holman – a strategic digital director who assists companies Read more about Digital Marketing Interview – Ann Holman, digital strategist[…]

Introducing StreetPin – Connecting Communitities through Digital

Throughout my digital marketing career, one thing has remained consistent, I’ve been lucky enough to meet and work with a number of interesting, creative and passionate people from all walks of life operating in start-ups, private and public sector and higher education.    I caught up with Tim Buick, the founder and creator of StreetPin – Read more about Introducing StreetPin – Connecting Communitities through Digital[…]