Digital Marketing Interview – David Edmundson-Bird

Throughout my digital marketing career, one thing has remained consistent, I’ve been lucky enough to meet and work with a number of interesting, creative and passionate people from all walks of life operating in start-ups, private and public sector and higher education.  This interview is with David Edmundson-Bird, Principal Lecturer in Digital Marketing & Enterprise Read more about Digital Marketing Interview – David Edmundson-Bird[…]

LEJOG Interview – Royston Wood

I caught up with Royston Wood, a seasoned cyclist of the famous LEJOG route who has completed the end 2 end a number of times and has also found the time to publish a book on his cycling expeditions across the UK which can be found here: Royston also wrote a book about his experiences riding the Read more about LEJOG Interview – Royston Wood[…]

How to create “Lock-in” for your digital brand strategy

Does your digital brand strategy really stand out from the competition? Have you really considered your brand proposition and does it provide something compelling to your audience? With the rapid acceleration in new technologies and channels to interact with generic and niche audiences, brands are having to adapt quickly in order to stay relevant and Read more about How to create “Lock-in” for your digital brand strategy[…]

Digital Marketing Strategy

Digital Marketing Strategy – Building a set of retention techniques

For any digital marketing strategy or digital communications plan, having a set of objectives and clear strategy behind your plan is essential for the success of what you are looking to achieve. This post focuses on creating an actionable plan around retention, which by definition is maintaining or preserving your existing customer base loyal to your Read more about Digital Marketing Strategy – Building a set of retention techniques[…]

Inbound Marketing Success requires Digital Channel Integration

As referenced in the book, Inbound Marketing & SEO, Inbound Marketing is defined as an organisation gaining the privilege  to deliver anticipated, personal and timely content to people who actually want to receive the content. It’s a concept the polar opposite of customers being blasted email shots, their email addresses being sold off to 3rd parties without permission, money Read more about Inbound Marketing Success requires Digital Channel Integration[…]