Product Descriptions & the case for Natural Language Generation

How do you differentiate your product or service in the ecommerce sector? Differentiating your brand within a crowded market sector where your competitors are selling the same products and services is difficult and requires an understanding of how to position your offering through the right digital marketing tactics to suit your audience. But it’s the Read more about Product Descriptions & the case for Natural Language Generation[…]

Survival skills for the Connection Economy

The connection economy, the economy we are now living in has levelled the competitive playing field and into an economy that creates disruption, removes barriers to entry and puts the customer at the centre of the conversation and indeed the organisation. For the individual, the connection economy is about empowering us to create our own Read more about Survival skills for the Connection Economy[…]

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