Planning a Mobile Marketing Strategy – 3 Step Framework

‘The year of the mobile’ has been quoted many times over the past 5 years as organisations tentatively decide if this will be the year to invest in their mobile proposition. A recent study by comScore suggests the dawn of mobile marketing becoming a mainstream channel is finally upon us with a recent report claiming Read more about Planning a Mobile Marketing Strategy – 3 Step Framework[…]

Digital Brand Differentiation – 3 frameworks to follow

Differentiating should be considered a key element to your brand strategy and help to provide an opportunity and vision to define a niche within your market sector, helping to gain the attention of your existing customers and extend your proposition to encourage new markets and audiences. Framework Models of Brand Differentiation From creating your organisational Read more about Digital Brand Differentiation – 3 frameworks to follow[…]

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