Affiliate marketing has become a key performance channel with UK business alone spending in excess of £1 billion on affiliate and lead generation initiatives. According to the Internet Advertising Bureau (IAB), affiliate marketing has grown 15% year on year when comparing 2012 to 2013. Building your affiliate marketing network is a central component to ensure Read more about 10 Free Tools To Use For Affiliate Recruitment[…]
Ever wanted to make your online reviews count? As in really make a difference? It’s been quoted in various digital journals that over 60% of customers read online reviews before they even make a purchase decision. It turns out that online reviews are an essential strategy to maximise the appeal of an online retailers proposition Read more about How to make your online reviews count[…]
Using PR Smith’s SOSTAC® Planning Model, stage 5 of your digital marketing planning framework is focused on how to bring your plan to life, to make actionable measures. The action section covers what needs to be achieved for each of the tactics listed in the previous section of the SOSTAC® plan to realise the objectives of your Read more about A Digital Marketing Guide: Monitor & Measure[…]
Using PR Smith’s SOSTAC® Planning Model, stage 4 of your digital marketing planning framework is focused on the tactics you plan to introduce in order to meet the objectives set in stage 2. Tactics cover the specific tools of the digital mix that you plan to use to realise the objectives of your digital marketing Read more about Digital Marketing Guide: Creating Your Tactics[…]
3.0 Strategy Using PR Smith’s SOSTAC® Planning Model (created in the 1990’s by writer and speaker PR Smith), stage 3 of your digital marketing planning framework is focusing on the strategy. Strategy means how do you plan to get there in terms of fulfilling the objectives set. The strategy section should also identify which segments of the Read more about A Digital Marketing Guide: Setting Strategy[…]