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Month: April 2014

A Digital Marketing Guide: Planning Objectives

Posted on April 10, 2014December 30, 2014 by Simon Swan

2.0 Objectives Using PR Smith’s SOSTAC® Planning Model, stage 2 of your digital marketing planning framework is focusing on the Objective of your strategy. Stage 1 looked at the situation analysis which provided an overview for your organisation, specifically: who you are, what you do and how you interact and trade online by addressing internal and Read more about A Digital Marketing Guide: Planning Objectives[…]

Posted in Digital Marketing, Digital Strategy 1 Comment

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