A Digital Marketing Guide: Setting your Situation Analysis

1.0 Situation Analysis Using PR Smith’s SOSTAC® Planning Model, stage 1 of implementing this digital marketing planning framework is setting out the situation analysis. The situation should provide an overview of your organisation – who you are, what you do and how you interact and trade online by addressing internal and external factors impacting the Read more about A Digital Marketing Guide: Setting your Situation Analysis[…]

A Digital Marketing Planning Guide

A preferred and popular digital marketing framework is the PR Smith’s SOSTAC® Planning Model, voted 3rd most popular marketing model by the CIM. Previously I have written blog posts on creating a framework geared for your retention strategy or acquisition strategy but SOSTAC® is a framework to help define your over-arching digital activity. Created in Read more about A Digital Marketing Planning Guide[…]

UK Government launch new Initiative to support Britain’s High Street

Good to see the Government’s innovation agency, the Technology Strategy Board launch a new  project by announcing an £8 million initiative designed to “re-invigorate UK high streets” . The premise of the competition is to explore new ideas and concepts to help revitalise Britain’s high streets by embracing new technologies to assist with driving footfall back Read more about UK Government launch new Initiative to support Britain’s High Street[…]

How to safely share the road with cars

In a perfect world, we’d all be riding off-road trails, far from vehicle traffic. Unfortunately, many of us are stuck riding on city streets. Not all is lost. Some of the most interesting sites are along densely populated roadways. The trick is, knowing how to ride safely. I’ve received a number of emails from readers Read more about How to safely share the road with cars[…]

Thanks for reading!
Why not sign up to my mailing list for more interesting articles on:

  • Digital strategy
  • SEO, PPC and affiliate marketing
  • Social and content marketing

Just enter your name and email: