For every England football fan, the one shirt launch that whets the appetite and succeeds in driving a national media frenzy is the launch of the England football shirt. Manufactured by Umbro since 1954 (and Admiral between 1974 – 1984), the brand relinquished this flagship product to Nike. The launch of the new England shirt is an annual Read more about New England Football Shirt – time for a rethink?[…]
Online dating website, Match.com has been running a tube campaign on the London Underground. A perfect campaign to market research and tap into their target market and to promote their unique selling point: “More relationships and more marriages than any other site” which features on the homepage of the site: Match.com which was founded in 1993 Read more about Match.com – London Underground Campaign[…]
Google is back on the acquisition trail, this time buying up Seattle-based start-up Wavii which specialises in “natural language processing”, a system in which computers interpret how a human communicates. Wavii differentiates its product offering by personalising users news feeds tailored to their chosen themes and interest. Wavii has seeked to customise their users content Read more about Google acquires Wavii to service demand for real-time content[…]