In 1952 Patti Page sang with a different reference but speed forward 60 years and the days of shop windows have been replaced with the screens of smartphones. A US start-up is working with the Weather Underground API (datafeed) to create a new app which fuses the daily weather forecast displayed next to a picture Read more about Weather Puppy: How much is that doggy on my iPhone?[…]
George not only completed the cycle route, but took it one step further and wrote a book about his adventure entitled: ‘Free Country: A Penniless Adventure The Length of Britain’ which is available from Amazon for the princely sum of £1.53. George and his friend decided to bike from the Southern most point in England Read more about Interview with George Mahood, author of “A penniless adventure the length of Britain..”[…]
Having a successful digital marketing strategy framework to follow is essential to ensure the success of your planned communications and more importantly ensuring your team & business provides you the buy-in to support your vision. It also offers a system that is easy to understand in its positioning as well as assigning specific metrics to Read more about How to create a digital marketing communications framework[…]
Cyclist Oli White is another successful end 2 ender but still classes himself modestly as a “very amateur cyclist” who with 15 friends completed LEJOG for a worthwhile cause in 10 days with a diversion through Buckinghamshire! Oli explains: “We were raising money for Macmillan Nurses, with the goal of rasing £100k, we’re at about Read more about LEJOG Interview: Oli White[…]
From my readers comments, there seems to be a lot of interest in wanting some more “real life” feedback on the companies and tour guides that operate LEJOG or JOGLE annually as well as individuals or groups of people who decide to sign up to the famous end to end and what their motivations are Read more about LEJOG Interview: Peak Tours[…]
I caught up with Nick Mitchell, MD of Pedal Nation,a young company with a passion for cycle touring specialising in two UK routes, Lands End to John O’ Groat’s over fourteen days and the Trans Pennine Trail (TPT) over four days. Both tours are challenging but they are designed to be within the reach of Read more about LEJOG Interview: Pedal Nation[…]
Cyclist Gareth returned the the sport in his 30’s after becoming bored of his regular visits to the gym. Gareth recalls his LEJOG route and story below including his training routine and the fact he completed the famous end 2 end without suffering any punctures! What was your first bike and how old were you? Read more about LEJOG Interview: Cyclist Gareth Donovan[…]
The rise in digital marketing has created a wealth of opportunities in engaging with the customer and disrupting traditional organisational structures. At the same time, it has removed barriers to entry into a number of sectors where a start-up, sole trader or large corporation is now competing with one another globally. Digital has driven organisations to Read more about A framework to create a digital marketing team[…]
Thousands of cyclists complete the epic LEJOG route every year and all for different reasons, whether it’s for a personal challenge, to raise money for worthwhile causes or just to get away from the office for a few weeks… I caught up with Chris who completed LEJOG in 2012 for his own personal challenge and Read more about LEJOG Interview: Cyclist Chris Radley[…]
So you’re coming to the end of your epic LEJOG and John O Groats is in site – time for celebrations all round and the only place you’re interested in visiting is the nearest pub to commence the party…but how are you planning to get your bike home (apart from cycling all the way back!) Read more about LEJOG Interview: John O’ Groats Bike Transport[…]