Monthly Archives: March 2012

Four reasons why Google acquired Frommers

Four reasons why Google acquired Frommers

Google has acquired Frommers (http://www.frommers.com/) , a travel guidebook company established in 1957. Frommers originally existed to provide American citizens a handy “how-to” guide of travelling around Europe. But by continuing to appeal to a travel audience, Frommers diversified and created a library of travel books and guides for the most popular destinations aroud the world. The company(…)

Read More

Looking for good career advice? Work for a start-up

Looking for good career advice? Work for a start-up

I posted an article on this SEO forum sharing some insights into working for a  start-up during my career in digital marketing, I hope you find some time to take a read. The post focuses on some of the key skills acquired and the day to day activities I was involved in such as setting up a partnership program, building external relationships with suppliers(…)

Read More