Bantr – A social network for football fans

Bantr,  the latest football fans network recently launched and provides a social media platform for supporters who follow the Premiership, Championship, League 1 and League 2 to interact with one another to share concerns and successes of their football team. For those who follow the beautiful game, football never ceases to drive a view whether it be concerns of our national team or issues involving your Read more about Bantr – A social network for football fans[…]

Brand Bidding – Keep Calm and Carry On

Since 2008, Google decided to allow brand bidding through their adwords platform in the UK and Ireland, the reason for this was to bring it in line with their US operations which has allowed brand bidding since 2004. Essentially, this meant that a brand could no longer hide behind their trademark for brand protection in Read more about Brand Bidding – Keep Calm and Carry On[…]

Amazon rolls out click & collect initiative

Amazon is the latest online retailer to roll our their own click & collect initiative as reported through the Register which is being rolled out to support their UK and US operations to help solve the issue of customers having to travel to the local post office or courier point to pick up their online orders as they were out Read more about Amazon rolls out click & collect initiative[…]

Competitor Analysis

Competitor Analysis – Creating a template for your digital strategy

The art of creating an effective link building campaign (as part of your SEO strategy) requires a similar skill-set to that of running a successful affiliate program. In Part 1, I discussed the importance of understanding what your business USP is, analysis of the market you’re operating in, and starting to think about building key, strategic relationships whether for Read more about Competitor Analysis – Creating a template for your digital strategy[…]