About Me

Simon Swan
Hello, I’m Simon Swan. A digital marketing and Business Development professional with over 10 years experience working for private and public sector organisations, leading and developing digital strategies.

As well as working for International brands, I am a guest presenter speaking at digital events across the UK and a regular contributor to industry leading digital forums including: SmartInsights.com and Econsultancy. I recently completed a Masters in Digital Marketing with Econsultancy and Manchester Metropolitan University.

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Digital Consultancy

Digital Consultancy

Hands on digital marketing support

Every business has it’s own unique identity as well as corporate goals and drivers. Understanding your objectives and the digital sector you operate in is essential so as to provide the right strategy and metrics to measure performance. If you are looking for support in your digital strategy and goals as well as the specific digital tactics to consider such as SEO, Content marketing, Affiliate marketing, Email, mobile, analytics and Social Media – I provide support through distance working or face to face within your organisation.

Read more about my digital consultancy services

Digital Strategy

Digital Strategy

How to create the right digital strategy to meet your objectives.

Having a digital marketing strategy is essential to ensure it’s assisting to deliver on specific objectives. The rise in the number of different digital channels available to target your customer base continues to grow and without a sound framework in place to manage, monitor and measure organisation performance, not having a digital strategy could prove disastrous.

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Digital Transformation

Digital Transformation

Is your organisation bought into digital and do you have the right culture in place?

The era of the Industrial Revolution and how many organisations (and their cultures) operate is in turmoil. In its place is the connected economy and the emergence of digital centralising itself within organisations.

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Digital Branding

Digital Branding

Is your brand equipped for a digital future?

Moving companies to embrace the digital age requires a cultural shift within an organisation and what your brand stands for to a digital audience. Where brand loyalty was once a successful ingredient towards brand survival, this has been replaced by an impatient digital audience expecting to be delighted by brands that create remarkable products and services and they frankly don’t care if the brand is well established or not.

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  • Digital Brand Strategist

    Digital Brand Strategist

    Through his generous contributions to Smart Insights, Simon is one of those rare marketers who blends a passion and understanding for the importance of brand strategy with a deep knowledge of tactics to engage consumers using individual digital channels which is needed to make ROI effective

    Dave Chaffey
    CEOSmart Insights

  • A can do attitude

    A can do attitude

    I have known Simon for approximately 8 years and have have worked with him on a number of reciprocal partnerships. He is pleasure to work with and is tremendously passionate and knowledgeable about the online/ecommerce space.  He has a can do attitude and was an essential part of our successful partnership

    Jason Russell
    Managing DirectorMagentity

  • A very successful relationship

    A very successful relationship

    I had the pleasure of regular contact with Simon for a number of years during his time at both Kitbag and Subside Sports. His enthusiasm, regular contact and detailed briefings ensured a very successful relationship – which not only brought business to the companies he represented, but also assisted the development of my own – which led on to be a very beneficial partnership.

    John Dowling
    Web Developer

  • An expert eCommerce professional

    An expert eCommerce professional

    I found Simon to be an expert eCommerce professional experienced in a number of diverse fields. He’s an excellent team player willing to share his knowledge, very good listener, and always keeps himself on top of the latest developments online. Though not his strongest trait, he’s not too bad at five-a-side either.

    Julian Moskov
    Head of Search

  • A great guy to have in your team

    A great guy to have in your team

    Simon’s a great guy to have in your team, he’s enthusiastic and always give in 110% effort. Simon learn the online marketing trade really well and did a lot of self taught himself which just shows his keen attitude to work and personal development. I would recommend Simon for any position.

    Shaf Butt
    DirectorJumeirah Group

Latest Articles

Read my latest posts on digital marketing…

Interview with Brian Clifton – Successful Analytics

Interview with Brian Clifton – Successful Analytics

Brian Clifton (PhD) is a well known and respected industry voice who has specialised his career in web analytics which has seen him work for Google as their head of analytics.During this interview Brian provides some insights on his latest book, Successful Analytics and the key sections of the book such as how to get buy-in from(…)

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Interview with URLProfiler – How to Audit Your Digital Channels

Interview with  URLProfiler – How to Audit Your Digital Channels

Defining your digital strategy should always start with understanding in granular detail the current performance of your digital channels. And to do this requires expertise in collating and capturing the various datapoints that impact your brand and how it positions itself in the market place. Whilst there are a number of different tools to help(…)

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Is Content Syndication Right For Your Digital Strategy?

Is Content Syndication Right For Your Digital Strategy?

The industry buzz that greets Content Marketing continues at pace as the tactic that can help brands redefine their proposition and differentiate their position from the competition. Indeed it’s very definition has changed, been re-purposed and continues to be re-interpreted but it’s safe to say Content Marketing provides a foundation for your digital marketing tactics(…)

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I’m a keen cyclist and recently complete the famous lands end to john o’groats cycle journey, cycling the length of the UK to raise funds for Cancer Research. Take a look at my 14 day cycling diary as well as other posts on cycling including London to Paris cycle ride

More articles

Introducing StreetPin – Connecting Communitities through Digital

Throughout my digital marketing career, one thing has remained consistent, I’ve been lucky enough to meet and work with a number of interesting, creative and passionate people from all walks of life operating in start-ups, private and public sector and higher education.    I caught up with Tim Buick, the founder and creator of StreetPin –(…)

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LEJOG Interview – Royston Wood

I caught up with Royston Wood, a seasoned cyclist of the famous LEJOG route who has completed the end 2 end a number of times and has also found the time to publish a book on his cycling expeditions across the UK which can be found here: http://www.landsend-to-johnogroats.co.uk/purchase-a-book Royston also wrote a book about his experiences riding the(…)

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LEJOG Interview: Author Phil Cox

As well as being a seasoned LEJOG cyclist, Phil Cox is  committed to raise funds for www.criduchat.org.uk by donating all the profit from his LEJOG adventure book sales to the charity,  so as well as being a superb book providing plenty of insights, please consider buying a copy if you can. I caught up with(…)

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