About Me
As well as working for International brands, I am a guest presenter speaking at digital events across the UK and a regular contributor to industry leading digital forums including: SmartInsights.com and Econsultancy. I recently completed a Masters in Digital Marketing with Econsultancy and Manchester Metropolitan University.
Services
Digital Consultancy
Hands on digital marketing support
Every business has it’s own unique identity as well as corporate goals and drivers. Understanding your objectives and the digital sector you operate in is essential so as to provide the right strategy and metrics to measure performance. If you are looking for support in your digital strategy and goals as well as the specific digital tactics to consider such as SEO, Content marketing, Affiliate marketing, Email, mobile, analytics and Social Media – I provide support through distance working or face to face within your organisation.
Digital Strategy
How to create the right digital strategy to meet your objectives.
Having a digital marketing strategy is essential to ensure it’s assisting to deliver on specific objectives. The rise in the number of different digital channels available to target your customer base continues to grow and without a sound framework in place to manage, monitor and measure organisation performance, not having a digital strategy could prove disastrous.
Digital Transformation
Is your organisation bought into digital and do you have the right culture in place?
The era of the Industrial Revolution and how many organisations (and their cultures) operate is in turmoil. In its place is the connected economy and the emergence of digital centralising itself within organisations.
Digital Branding
Is your brand equipped for a digital future?
Moving companies to embrace the digital age requires a cultural shift within an organisation and what your brand stands for to a digital audience. Where brand loyalty was once a successful ingredient towards brand survival, this has been replaced by an impatient digital audience expecting to be delighted by brands that create remarkable products and services and they frankly don’t care if the brand is well established or not.
Testimonials
Latest Articles
Read my latest posts on digital marketing…
An introduction to Link Building and how to create a winning strategy – Interview with Paddy Moogan
To continue the theme of interviews around SEO best practise, we’ve discussed how to analyse your site architecture by interviewing Dan Sharp introducing the tool, Screaming Frog, and moved onto applying keyword research for your search strategy with an interview with Nick Eubanks and his excellent online course – how to master keyword research in(…)
Mobile Marketing – Interview with author Daniel Rowles
I am pleased to introduce Daniel Rowles, author of the book Mobile Marketing and a respected personality within Digital Marketing. As well as being a course director for the CIM, Daniel has helped a number of organisations of all types to use digital marketing effectively, working with all sizes of business from SME’s through to global(…)
Web Analytics – Are you measuring and monitoring the right data? Introducing Annielytics
Measuring how effective an organisation is in engaging and driving reach through digital communications channels is essential in order to understand which channels need to be resourced and invested in so knowing what, why and how to measure is becoming an essential requirement for any digital marketer to ensure you’re gathering the right findings to impact(…)
Content Marketing and the rise of Brands as Publishers
The value of content marketing for digital brands continues to climb in importance and for most savvy digital brands and agency offerings, content marketing is now considered a key pillar within their arsenal in helping to drive KPI’s such as engagement, reach and brand awareness. Content marketing is also helping brands realise they have a(…)
LEJOG
I’m a keen cyclist and recently complete the famous lands end to john o’groats cycle journey, cycling the length of the UK to raise funds for Cancer Research. Take a look at my 14 day cycling diary as well as other posts on cycling including London to Paris cycle ride
Introducing StreetPin – Connecting Communitities through Digital
Throughout my digital marketing career, one thing has remained consistent, I’ve been lucky enough to meet and work with a number of interesting, creative and passionate people from all walks of life operating in start-ups, private and public sector and higher education. I caught up with Tim Buick, the founder and creator of StreetPin –(…)
LEJOG Interview – Royston Wood
I caught up with Royston Wood, a seasoned cyclist of the famous LEJOG route who has completed the end 2 end a number of times and has also found the time to publish a book on his cycling expeditions across the UK which can be found here: http://www.landsend-to-johnogroats.co.uk/purchase-a-book Royston also wrote a book about his experiences riding the(…)
LEJOG Interview: Author Phil Cox
As well as being a seasoned LEJOG cyclist, Phil Cox is committed to raise funds for www.criduchat.org.uk by donating all the profit from his LEJOG adventure book sales to the charity, so as well as being a superb book providing plenty of insights, please consider buying a copy if you can. I caught up with(…)