As well as working for International brands, I am a guest presenter speaking at digital events across the UK and a regular contributor to industry leading digital forums including: SmartInsights.com and Econsultancy. I recently completed a Masters in Digital Marketing with Econsultancy and Manchester Metropolitan University.
Hands on digital marketing support
Every business has it’s own unique identity as well as corporate goals and drivers. Understanding your objectives and the digital sector you operate in is essential so as to provide the right strategy and metrics to measure performance. If you are looking for support in your digital strategy and goals as well as the specific digital tactics to consider such as SEO, Content marketing, Affiliate marketing, Email, mobile, analytics and Social Media – I provide support through distance working or face to face within your organisation.
How to create the right digital strategy to meet your objectives.
Having a digital marketing strategy is essential to ensure it’s assisting to deliver on specific objectives. The rise in the number of different digital channels available to target your customer base continues to grow and without a sound framework in place to manage, monitor and measure organisation performance, not having a digital strategy could prove disastrous.
Is your organisation bought into digital and do you have the right culture in place?
The era of the Industrial Revolution and how many organisations (and their cultures) operate is in turmoil. In its place is the connected economy and the emergence of digital centralising itself within organisations.
Is your brand equipped for a digital future?
Moving companies to embrace the digital age requires a cultural shift within an organisation and what your brand stands for to a digital audience. Where brand loyalty was once a successful ingredient towards brand survival, this has been replaced by an impatient digital audience expecting to be delighted by brands that create remarkable products and services and they frankly don’t care if the brand is well established or not.
Digital Brand Strategist
Through his generous contributions to Smart Insights, Simon is one of those rare marketers who blends a passion and understanding for the importance of brand strategy with a deep knowledge of tactics to engage consumers using individual digital channels which is needed to make ROI effective
A can do attitude
I have known Simon for approximately 8 years and have have worked with him on a number of reciprocal partnerships. He is pleasure to work with and is tremendously passionate and knowledgeable about the online/ecommerce space. He has a can do attitude and was an essential part of our successful partnership
A very successful relationship
I had the pleasure of regular contact with Simon for a number of years during his time at both Kitbag and Subside Sports. His enthusiasm, regular contact and detailed briefings ensured a very successful relationship – which not only brought business to the companies he represented, but also assisted the development of my own – which led on to be a very beneficial partnership.
An expert eCommerce professional
I found Simon to be an expert eCommerce professional experienced in a number of diverse fields. He’s an excellent team player willing to share his knowledge, very good listener, and always keeps himself on top of the latest developments online. Though not his strongest trait, he’s not too bad at five-a-side either.
A great guy to have in your team
Simon’s a great guy to have in your team, he’s enthusiastic and always give in 110% effort. Simon learn the online marketing trade really well and did a lot of self taught himself which just shows his keen attitude to work and personal development. I would recommend Simon for any position.
Read my latest posts on digital marketing…
Charlotte is an award winning freelance social media and online content specialist who works with a number of SME’s in defining their social media propositions and helps create and develop their content marketing initiatives. Charlotte kindly agreed to be included in my collection of digital marketing interviews , to shed some light on the latest trends(…)
SEO technology provider, searchmetrics, released a white paper entitled: SEO Rank Correlations and Ranking Factors 2014 – Google U.S., evaluating factors impacting organic search results and an analysis of search engine algorithms. This post highlights some of the findings for organisations SEO brand strategy. I have condensed the 83 page document into some of the key factors(…)
A recent post by Andrew Girdwood entitled “Defining Affiliate Marketing in 2015″ emphasised the importance of the affiliate marketing channel to assist brands to reach new audiences and harnessing the power of publishing partners – two strategies brands should also consider to assist in building your brands digital footprint. Brands should indeed be making more use(…)
Andrew Nicholson is founder of The-Guku, a leading digital marketing consultancy specialising in behavioral economics and the relationship this plays in influencing customers through their online purchase patterns. With a digital marketing career spanning 8 years, I first met Andrew as a fellow student on the MSc Digital Marketing Communications course at Manchester Metropolitan. This(…)
I’m a keen cyclist and recently complete the famous lands end to john o’groats cycle journey, cycling the length of the UK to raise funds for Cancer Research. Take a look at my 14 day cycling diary as well as other posts on cycling including London to Paris cycle ride
Throughout my digital marketing career, one thing has remained consistent, I’ve been lucky enough to meet and work with a number of interesting, creative and passionate people from all walks of life operating in start-ups, private and public sector and higher education. I caught up with Tim Buick, the founder and creator of StreetPin –(…)
I caught up with Royston Wood, a seasoned cyclist of the famous LEJOG route who has completed the end 2 end a number of times and has also found the time to publish a book on his cycling expeditions across the UK which can be found here: http://www.landsend-to-johnogroats.co.uk/purchase-a-book Royston also wrote a book about his experiences riding the(…)
As well as being a seasoned LEJOG cyclist, Phil Cox is committed to raise funds for www.criduchat.org.uk by donating all the profit from his LEJOG adventure book sales to the charity, so as well as being a superb book providing plenty of insights, please consider buying a copy if you can. I caught up with(…)