About Me

Simon Swan
Hello, I’m Simon Swan. A digital marketing and Business Development professional with over 10 years experience working for private and public sector organisations, leading and developing digital strategies.

As well as working for International brands, I am a guest presenter speaking at digital events across the UK and a regular contributor to industry leading digital forums including: SmartInsights.com and Econsultancy. I recently completed a Masters in Digital Marketing with Econsultancy and Manchester Metropolitan University.

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Services

Digital Consultancy

Digital Consultancy

Hands on digital marketing support

Every business has it’s own unique identity as well as corporate goals and drivers. Understanding your objectives and the digital sector you operate in is essential so as to provide the right strategy and metrics to measure performance. If you are looking for support in your digital strategy and goals as well as the specific digital tactics to consider such as SEO, Content marketing, Affiliate marketing, Email, mobile, analytics and Social Media – I provide support through distance working or face to face within your organisation.

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Digital Strategy

Digital Strategy

How to create the right digital strategy to meet your objectives.

Having a digital marketing strategy is essential to ensure it’s assisting to deliver on specific objectives. The rise in the number of different digital channels available to target your customer base continues to grow and without a sound framework in place to manage, monitor and measure organisation performance, not having a digital strategy could prove disastrous.

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Digital Transformation

Digital Transformation

Is your organisation bought into digital and do you have the right culture in place?

The era of the Industrial Revolution and how many organisations (and their cultures) operate is in turmoil. In its place is the connected economy and the emergence of digital centralising itself within organisations.

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Digital Branding

Digital Branding

Is your brand equipped for a digital future?

Moving companies to embrace the digital age requires a cultural shift within an organisation and what your brand stands for to a digital audience. Where brand loyalty was once a successful ingredient towards brand survival, this has been replaced by an impatient digital audience expecting to be delighted by brands that create remarkable products and services and they frankly don’t care if the brand is well established or not.

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Testimonials

  • Digital Brand Strategist

    Digital Brand Strategist

    Through his generous contributions to Smart Insights, Simon is one of those rare marketers who blends a passion and understanding for the importance of brand strategy with a deep knowledge of tactics to engage consumers using individual digital channels which is needed to make ROI effective

    Dave Chaffey
    CEOSmart Insights

  • A can do attitude

    A can do attitude

    I have known Simon for approximately 8 years and have have worked with him on a number of reciprocal partnerships. He is pleasure to work with and is tremendously passionate and knowledgeable about the online/ecommerce space.  He has a can do attitude and was an essential part of our successful partnership

    Jason Russell
    Managing DirectorMagentity

  • A very successful relationship

    A very successful relationship

    I had the pleasure of regular contact with Simon for a number of years during his time at both Kitbag and Subside Sports. His enthusiasm, regular contact and detailed briefings ensured a very successful relationship – which not only brought business to the companies he represented, but also assisted the development of my own – which led on to be a very beneficial partnership.

    John Dowling
    Web Developer

  • An expert eCommerce professional

    An expert eCommerce professional

    I found Simon to be an expert eCommerce professional experienced in a number of diverse fields. He’s an excellent team player willing to share his knowledge, very good listener, and always keeps himself on top of the latest developments online. Though not his strongest trait, he’s not too bad at five-a-side either.

    Julian Moskov
    Head of Search

  • A great guy to have in your team

    A great guy to have in your team

    Simon’s a great guy to have in your team, he’s enthusiastic and always give in 110% effort. Simon learn the online marketing trade really well and did a lot of self taught himself which just shows his keen attitude to work and personal development. I would recommend Simon for any position.

    Shaf Butt
    DirectorJumeirah Group

Latest Articles

Read my latest posts on digital marketing…

Product Descriptions & the case for Natural Language Generation

Product Descriptions & the case for Natural Language Generation

How do you differentiate your product or service in the ecommerce sector? Differentiating your brand within a crowded market sector where your competitors are selling the same products and services is difficult and requires an understanding of how to position your offering through the right digital marketing tactics to suit your audience. But it’s the(…)

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Survival skills for the Connection Economy

Survival skills for the Connection Economy

The connection economy, the economy we are now living in has levelled the competitive playing field and into an economy that creates disruption, removes barriers to entry and puts the customer at the centre of the conversation and indeed the organisation. For the individual, the connection economy is about empowering us to create our own(…)

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Planning a Mobile Marketing Strategy – 3 Step Framework

Planning a Mobile Marketing Strategy – 3 Step Framework

‘The year of the mobile’ has been quoted many times over the past 5 years as organisations tentatively decide if this will be the year to invest in their mobile proposition. A recent study by comScore suggests the dawn of mobile marketing becoming a mainstream channel is finally upon us with a recent report claiming(…)

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Digital Brand Differentiation – 3 frameworks to follow

Digital Brand Differentiation – 3 frameworks to follow

Differentiating should be considered a key element to your brand strategy and help to provide an opportunity and vision to define a niche within your market sector, helping to gain the attention of your existing customers and extend your proposition to encourage new markets and audiences. Framework Models of Brand Differentiation From creating your organisational(…)

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LEJOG

I’m a keen cyclist and recently complete the famous lands end to john o’groats cycle journey, cycling the length of the UK to raise funds for Cancer Research. Take a look at my 14 day cycling diary as well as other posts on cycling including London to Paris cycle ride

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How to safely share the road with cars

In a perfect world, we’d all be riding off-road trails, far from vehicle traffic. Unfortunately, many of us are stuck riding on city streets. Not all is lost. Some of the most interesting sites are along densely populated roadways. The trick is, knowing how to ride safely. I’ve received a number of emails from readers(…)

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London To Paris Cycle Essential Tips

Essential  Tips For Cycling From London To Paris As well as cycling Lands End to John O’Groats (LEJOG), another particularly popular cycling activity for long distance cyclists is cycling from London, all the way to Paris. Now this appears to be a very daunting challenge, however, proper preparation and a reasonable amount of fitness will help you(…)

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Ten Toughest Cycling Climbs in the United Kingdom

The climb is one of the most challenging activities in cycling. Try cycling Lands End to John O’Groats (LEJOG), the length of the UK and you’ll realise how the UK can proudly boast plentiful undulations. However, it also gives you an excellent strength and cardiovascular workout, as well as a sense of accomplishment when you(…)

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