Transform your Brand in 6 steps
Audit
Auditing your digital platforms and how they interact with customers and prospects.
Know your Audience
The different types of audiences your brand currently attracts and opportunities for new audiences.
Building Trust & Authority
Identify the right tactics to build your brands authority and reputation
Create a Narrative
Create a narrative to be communicated through your different digital channels, connecting to your USP & Purpose
Help & Support
Are you offering true value? Identify the right tactics to position your brand as helping not hyping to audiences
Monitor & Measure
About Simon
With over 12 years experience working for start-ups and blue chip companies in retail and publishing, my career has taken me from managing and leading on digital tactics, building teams & working on brand transformation. I have also been accredited with a MSc in Digital Marketing Communications and CIM accredited. I am a conference speaker and guest blogger for industry leading journals, SmartInsights and The Drum
"Many organisations treat digital as a messy mix of different tactics without any consideration for the brand itself and with little understanding and support from the wider organisation.
It unfortunately means digital operates in a silo".
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Testimonials
Blog
The Age of the Employee
“It is becoming abundantly clear that organisations can spend money on finding people with the more vocational, tactical skillsets but the real difficulty is encouraging, and more importantly retaining, the skills of employees who can adapt and reinvent themselves as changes in the marketplace or opportunities arise”. The connected economy is not only pressuring organisations Read more about The Age of the Employee[…]
Getting the right cultural fit for Digital Transformation
According to Dell, 89% of organisations are activating strategies and digital transformation programmes to reduce the gap between modern customer demands and what is actually delivered by organisations. Putting the customer at the centre of the organisation’s strategy is essential and to do this, the first step in a transformation should address the cultural Read more about Getting the right cultural fit for Digital Transformation[…]
Building a Content Marketing Strategy – Setting your Scene
According to a recent CMI survey, just 37% of B2B marketers and 40% of B2C marketers have a written content marketing plan in place. At the same time, content marketing continues to become more mainstream as a recognised channel. In many examples, the reason why so many content marketing strategies fail is because there is no Read more about Building a Content Marketing Strategy – Setting your Scene[…]
Building Your Content Marketing Strategy – What’s Your Story?
An organisation’s history and background are valuable assets and an opportunity to use as a unique selling point when looking to differentiate your brand. Using your brands history or heritage is a useful way to help position the brand and how your audience perceive you. It also helps to act as an anchor in attracting Read more about Building Your Content Marketing Strategy – What’s Your Story?[…]
The role of Content Marketing in Building a Global Brand
How do you go about marketing to everyone? Well that’s one of the challenges career site Monster has to tackle. I caught up with Margaret Magnarelli, managing editor and senior director of marketing at Monster, to uncover some fascinating insights into how a global brand retains its position of being truly relevant to its broad Read more about The role of Content Marketing in Building a Global Brand[…]
Moment of Clarity – How well do you really know your audience?
“Businesses need a new type of problem solving. Why? Because they are getting people wrong. Traditional problem-solving methods taught in business schools serve us well for some of the everyday challenges of business, but they tend to be ineffective with problems involving a high degree of uncertainty”. (Source: Red Associates) How well do you really Read more about Moment of Clarity – How well do you really know your audience?[…]
The Importance of Brand Relevance in the Digital Economy
The challenge of retaining brand relevancy and how organisations are adapting their organisational structures have been called into question by some leading industry journals. First off, digital leadership academy L2 suggests the way brands are being built is being reshaped, in part due to consumers’ digital habits bypassing brands completely and opting for the likes of Read more about The Importance of Brand Relevance in the Digital Economy[…]
Interview with Jay Baer – How Brands Can Stay Relevant In a Digital First Culture
Many brands are struggling to adapt to a digital first culture and more seriously, struggling to remain relevant. It’s clear that brands moving from the industrial revolution to the connected economy need to be doing a lot more than creating a digital marketing dept in their organisational chart. Rather, they need to be adjusting and Read more about Interview with Jay Baer – How Brands Can Stay Relevant In a Digital First Culture[…]
Is your Brand Connected to your Digital Strategy?
The growing dis-connect between a brand and its digital strategy is a key reason many organisations are failing to adjust and implement a clearly defined digital strategy. Without the brand being taken on the journey through the digital transformation process, more brands will be finding themselves lost with little sense of purpose and no value proposition. Read more about Is your Brand Connected to your Digital Strategy?[…]
Digital Marketing Planning – Building a Retention Strategy
For any digital marketing strategy having a set of objectives and clear strategy is essential for the success of what you are looking to achieve. Econsultancy reported that “attracting a new customer can cost up to five times as much as keeping an existing one”. This post focuses on creating an easy actionable plan around Read more about Digital Marketing Planning – Building a Retention Strategy[…]