About Me
As well as working for International brands, I am a guest presenter speaking at digital events across the UK and a regular contributor to industry leading digital forums including: SmartInsights.com and Econsultancy. I recently completed a Masters in Digital Marketing with Econsultancy and Manchester Metropolitan University.
Services
Digital Strategy
How to create the right digital strategy to meet your objectives.
Having a digital marketing strategy is essential to ensure it’s assisting to deliver on specific objectives. The rise in the number of different digital channels available to target your customer base continues to grow and without a sound framework in place to manage, monitor and measure organisation performance, not having a digital strategy could prove disastrous.
Digital Transformation
Is your organisation bought into digital and do you have the right culture in place?
The era of the Industrial Revolution and how many organisations (and their cultures) operate is in turmoil. In its place is the connected economy and the emergence of digital centralising itself within organisations.
Digital Branding
Is your brand equipped for a digital future?
Moving companies to embrace the digital age requires a cultural shift within an organisation and what your brand stands for to a digital audience. Where brand loyalty was once a successful ingredient towards brand survival, this has been replaced by an impatient digital audience expecting to be delighted by brands that create remarkable products and services and they frankly don’t care if the brand is well established or not.
Testimonials
Latest Articles
Read my latest posts on digital marketing...
Brands – 7 Reasons to create a Digital Knowledge Centre
An organisation’s history is a valuable asset to help story-tell and bring to life their personality. Indeed this can be used to their advantage. In a digital landscape where everyone and anyone is wanting to earn the attention of everyone and anyone, traditional organisations shouldn’t panic! To provide something that’s truly unique, remarkable and authentic,(…)
20 tips to consider when launching an Affiliate Program
A mistake many affiliate managers can make is that an affiliate program can run itself, that it can all be outsourced and automated – Don’t fall into this trap! This is not the case, it takes a lot of energy, creativity and hard work to turn your program into a success. Econsultancy provided a good(…)
Digital Transformation in Business – 5 Reasons to Create a Skunkwork
Integrating your digital marketing team is an essential requirement for organisations wanting ro re-invent their proposition to a changing digital world, being led by disruptive digital technology and new ways to reach new audiences and new channels. As organisations start to embark on the journey of digital transformation, they may find their organisational structures more(…)
Digital Transformation – Survival skills for the traditional brand
The digital landscape for the majority of sectors has witnessed a meteoric rise in the number brands. These brands come in all sizes and shapes – On one side you have the traditional brands making the steady transition to the world of digital and on the other, the start-up brand, out there to cause disruption(…)
LEJOG
I'm a keen cyclist and recently complete the famous lands end to john o'groats cycle journey, cycling the length of the UK to raise funds for Cancer Research. Take a look at my 14 day cycling diary as well as other posts on cycling including London to Paris cycle ride
How to safely share the road with cars
In a perfect world, we’d all be riding off-road trails, far from vehicle traffic. Unfortunately, many of us are stuck riding on city streets. Not all is lost. Some of the most interesting sites are along densely populated roadways. The trick is, knowing how to ride safely. I’ve received a number of emails from readers(…)
London To Paris Cycle Essential Tips
Essential Tips For Cycling From London To Paris As well as cycling Lands End to John O’Groats (LEJOG), another particularly popular cycling activity for long distance cyclists is cycling from London, all the way to Paris. Now this appears to be a very daunting challenge, however, proper preparation and a reasonable amount of fitness will help you(…)
Ten Toughest Cycling Climbs in the United Kingdom
The climb is one of the most challenging activities in cycling. Try cycling Lands End to John O’Groats (LEJOG), the length of the UK and you’ll realise how the UK can proudly boast plentiful undulations. However, it also gives you an excellent strength and cardiovascular workout, as well as a sense of accomplishment when you(…)
